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AI SEO plans ($600 / $1,100 / $2,100 per month)$600/monthTargets 100 search intents (phrase matched versions of 100 keywords) with 100 unique web pages on the website, each targetting a separate buyer question - they could be landing pages, product pages or blogs. $1100/monthTargets 200 search intents (phrase matched versions of 100 keywords) with 100 unique web pages on the website, each targetting a separate buyer question - they could be landing pages, product pages or blogs. $2100/month Targets 400 search intents (phrase matched versions of 100 keywords) with 100 unique web pages on the website, each targetting a separate buyer question - they could be landing pages, product pages or blogs. The first plan usually translates to 5+ leads/month M4 onwards, second one translates to 10 leads/month M4 onwards, third one translates to 20 leads/month M4 onwards - we don’t take guarantees, please use your creative liberty to see if you want to include this or not. Optional Website Agent add-on: $300 / monthAI-powered SEO: content generation, continuous updates with AI agents, hosting, and ongoing creation of 5 content assets every month to signal activity levels to Google.Dashboard for visitors, leads, and search presenceAutomatic notifications when a lead comes inMonthly reporting + weekly logsDedicated Growth Manager for strategy and support
Compare us clearly against traditional agencies (slow, expensive, low output).Explain tier differences and inclusions simply.Speak in the straightforward, no-BS language that resonates with manufacturing and industrial decision-makers.Highlight our core strengths — speed, automation, AI + human reliability, and measurable ROI.Build trust for first-time buyers who’ve often been burned by “SEO agencies” before.
New structure of the pricing sectionTier names, descriptions, inclusions, and CTAsClear comparison table or framing vs. traditional agencies (if helpful)Short rationale explaining the logic of your structurePresent to me and the leadership team as if you own this initiative.Walk us through your reasoning:How you thought about ICP psychologyWhy you chose this framing and copyExpected impact on conversion and trust
ICP = Manufacturers & Industrial Distributors (non-tech)Buyer = Owner, VP Sales, Director/VP MarketingACV = $5 K – $20 KCommon objections:“Our buyers don’t use AI search engines.”“My IT guy can do this.”“We already tried SEO and marketing agencies — they never worked.”“Do you own the content?”“How do you track ROI?”“I already have a solid distribution network — why do I need this?”“Are you a replacement for my current agency?”Traditional Agency for reference:Comparable AI Marketing Agent startups killing it:
who our buyers are,what they believe, andhow to reframe our pricing as the obvious choice for them.
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Founding PMM - Screening Assignment
Revamp the Gushwork.ai Pricing Page
🧭 Context
At Gushwork.ai, we’re building one of the fastest-growing AI-powered growth platforms in the world — backed by Lightspeed, SIG, B Capital, and other top investors.
We build AI marketing agnets for non-tech industries to replace traditional slow-burn agencies — first industry of focus being, manufacturers and industrial distributors — using a mix of AI agents + managed offshore execution.
We currently offer:
Each plan includes:
⚠️ The Problem
Our current pricing page doesn’t do justice to the product or to the buyer’s psychology.
It fails to:
Your task is to fix that.
🎯 The Mission
Revamp the Gushwork.ai Pricing Page — copy and logic only.
Make it clear, high-trust, and conversion-focused.
Show us how you’d explain our value to a skeptical manufacturing CEO or VP of Sales.
You can (and should) look up our current site to see what’s live today.
Assume the pricing structure above is fixed, but if you see a better way to frame or tier it, go ahead — brownie points if you make us rethink our own logic.
📦 Deliverables
1. Copy & logic document (Google Doc / Notion / Slide acceptable)
2. 5–10 minute Loom video (mandatory)
No design needed.
Focus on copy, flow, messaging, and conversion logic.
🧩 Inputs You Already Have
There could be more, don’t limit your imagination
⏱️ Timeline
48 hours from the time you receive this brief.
🧠 Tip from Me
I’m less interested in “beautiful” writing and more in smart positioning logic.
Show me that you understand:
Also, If you begin your ideation with ChatGPT or any AI assistant, there’s a very high chance your answer will look identical to 100 other submissions.
We’ll spot it instantly.
To stand a realistic chance, use GPT only for proofreading or polishing — not for generating your core ideas or structure.
What we’re evaluating is your thinking, not your prompt-writing.
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.