Pinterest’s Pyramid OKRs
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OKRs Team - Shopping
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Parent OKR
Key Result
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Team
Owner
Baseline
Success measure
Pillar
10% increase in Daily Active Users (DAUs)
Sign up 10 new advertisers
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Shopping
MJ
Mary Jones
3 advertisers
10 advertisers
Pinners
Retention increases by 15%
Run X campaigns in EU
🟢 Green
Shopping
JS
John Scrugham
TBD
TBD
Pinners
NPS increases by 50%
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Shopping
AC
Alan Chowansky
25
75
Pinners

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