Pinterest’s Pyramid OKRs
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Mission
This is the guiding light. Your Pillar’s raison d'être. Unlike annual business goals or quarterly OKRs, a mission is eternal. Keep the mission statement front and center so you never lose sight of it.
Team OKRs - Advertisers
17
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Parent OKR
Key Result
Recent Status
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Progress
Team
Owner
Pin to 'My Goals' page
10% increase in Daily Active Users (DAUs)
Ship Beta of Story Pin in Q3
Add status update ➡
000
74
Pinning
LT
Lola Tseudonym
pin-2 reaction, you have not reacted
JS
Sign up 10 new advertisers
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000
60
Shopping
MJ
Mary Jones
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JS
AD
LT
USD 100M Ad spend in LATAM
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000
42
New Markets
FM
Felix Marlin
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AD
LT
Retention increases by 15%
Reduce tools down to 3
Add status update ➡
000
100
DevOps
JB
James Booth
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MJ
Run X campaigns in EU
🟢 Green
000
100
Shopping
JS
John Scrugham
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JS
NPS increases by 50%
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000
59
Shopping
AC
Alan Chowansky
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AD
LT
Spam < 1% of all posts
Churned messaging — key moments mapped
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000
84
New Markets
AD
Adam Davis
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Ship Feature X to support Y
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000
87
Campaigns
JS
John Scrugham
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99.99% Uptime
0 complaints about productivity
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000
60
Infrastructure
MM
Maria Marquis
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New infra
🟢 Green
000
72
Infrastructure
AC
Alan Chowansky
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5 new markets entered
Set up business units in 2 countries
🟢 Green
000
95
New Markets
PR
Polly Rose
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Increase campaign reach by 20%
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000
82
Campaigns
BD
Buck Dubois
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AD
LT
Localization for hosting
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000
97
Infrastructure
JD
Joel Davis
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AD
LT
Sign up 10 new advertisers
Have writeup complete
Add status update ➡
000
46
Pinning
LT
Lola Tseudonym
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SS
Run Y ads in LATAM
🟢 Green
000
52
Pinning
LT
Lola Tseudonym
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About our group
Embed web assets across your portfolio 👇 or create a and link out to it from here.
Stop interrupting. Start inspiring.
Pinterest is the only platform where ads are additive. Pinners find what they love. You grow your business.
Solutions for every goal
Awareness: Grow your reach and build brand or product awareness
Consideration: Get more traffic to content on or off Pinterest
Conversions: Drive actions like online sales, signups and subscriptions
Offline sales: Increase in-store purchases
Your ads work harder here
2.3x more efficient cost per conversion than ads on social media1
2x higher return on ad spend for retail brands, compared to social media1
Visual-first formats
Showcase your products and content in a simple vertical or square image format.
Teams - Advertisers
1
Search
Team name
Pillar
Eng Lead
Prod Lead
Des Lead
Team Description
1
Shopping
Pinners
JB
James Booth
FM
Felix Marlin
PR
Polly Rose
Advertisers for shopping
2
Pinning
Pinners
FM
Felix Marlin
PR
Polly Rose
MJ
Mary Jones
Advertisers for pinning
No results from filter


Potential Obstacles
Obstacle #1
Obstacle #2
Obstacle #3

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