Pinterest’s Pyramid OKRs
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Revenue Growth
OKRs Team -New Markets
17
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Parent OKR
Key Result
Team
Owner
Recent Status
Add Status Update
Baseline
Success measure
Pillar
5 new markets entered
Set up business units in 2 countries
New Markets
PR
Polly Rose
🟢 Green
0 countries
2 countries
Revenue Growth
10% increase in Daily Active Users (DAUs)
USD 100M Ad spend in LATAM
New Markets
FM
Felix Marlin
Add status update ➡
25M
100M
Revenue Growth
Spam < 1% of all posts
Churned messaging — key moments mapped
New Markets
AD
Adam Davis
Add status update ➡
0
3
Revenue Growth

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