Pinterest’s Pyramid OKRs
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Revenue Growth
OKRs Team - Campaigns
17
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Parent OKR
Key Result
Team
Owner
Recent Status
Add Status Update
Baseline
Success measure
Pillar
5 new markets entered
Increase campaign reach by 20%
Campaigns
BD
Buck Dubois
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1 campaign
5 campaigns
Revenue Growth
Spam < 1% of all posts
Ship Feature X to support Y
Campaigns
JS
John Scrugham
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1M
2M
Technology

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