Pinterest’s Pyramid OKRs
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All Status Updates
1
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Date
OKR
Status
Notes
1
Jan 1
Set up business units in 2 countries
⚪ Not Started
2
May 24
10% increase in Daily Active Users (DAUs)
🟠 Issues
3
4
Feb 1
Set up business units in 2 countries
🔴 Off Track
Just begun and aligning key stakeholders
5
Mar 1
Set up business units in 2 countries
🟢 Green
All legal entities in the right place.
6
Apr 1
Set up business units in 2 countries
🟢 Green
7
May 1
Set up business units in 2 countries
🟢 Green
8
Jun 1
Set up business units in 2 countries
🔴 Off Track
9
Jul 1
Set up business units in 2 countries
🟢 Green
10
Aug 1
Set up business units in 2 countries
🟢 Green
11
Sep 1
Set up business units in 2 countries
🟢 Green
12
Oct 1
Set up business units in 2 countries
🟢 Green
13
Nov 1
Set up business units in 2 countries
🟢 Green
14
Dec 1
Set up business units in 2 countries
🟢 Green
15
Jan 1
New infra
🟢 Green
16
Feb 1
New infra
🟢 Green
17
Mar 1
New infra
🟢 Green
18
Apr 1
New infra
🟢 Green
19
May 1
New infra
🟢 Green
20
Jun 1
New infra
🟢 Green
21
Jul 1
New infra
🟢 Green
22
Aug 1
New infra
🟢 Green
23
Sep 1
New infra
🟢 Green
24
Oct 1
New infra
🟢 Green
25
Nov 1
New infra
🟢 Green
26
Dec 1
New infra
🟢 Green
27
Jan 1
Run X campaigns in EU
🟢 Green
28
Feb 1
Run X campaigns in EU
🟢 Green
29
Mar 1
Run X campaigns in EU
🟢 Green
30
Apr 1
Run X campaigns in EU
🟢 Green
31
May 1
Run X campaigns in EU
🟢 Green
32
Jun 1
Run X campaigns in EU
🟢 Green
33
Jul 1
Run X campaigns in EU
🟢 Green
34
Aug 1
Run X campaigns in EU
🟢 Green
35
Sep 1
Run X campaigns in EU
🟢 Green
36
Oct 1
Run X campaigns in EU
🟢 Green
37
Nov 1
Run X campaigns in EU
🟢 Green
38
Dec 1
Run X campaigns in EU
🟢 Green
39
Jan 1
Run Y ads in LATAM
🟢 Green
40
Feb 1
Run Y ads in LATAM
🟢 Green
41
Mar 1
Run Y ads in LATAM
🟢 Green
42
Apr 1
Run Y ads in LATAM
🟢 Green
43
May 1
Run Y ads in LATAM
🟢 Green
44
Jun 1
Run Y ads in LATAM
🟢 Green
45
Jul 1
Run Y ads in LATAM
🟢 Green
46
Aug 1
Run Y ads in LATAM
🟢 Green
47
Sep 1
Run Y ads in LATAM
🟢 Green
48
Oct 1
Run Y ads in LATAM
🟢 Green
49
Nov 1
Run Y ads in LATAM
🟢 Green
50
Dec 1
Run Y ads in LATAM
🟢 Green
51
Jun 14
5 new markets entered
🟢 Green
52
Jun 14
Sign up 10 new advertisers
🟠 Issues
53
Jun 14
500M Spend in X region
🟢 Green
Going smoothly
54
Jun 14
Spam < 1% of all posts
🟢 Green
55
Jun 14
99.99% Uptime
🟢 Green
56
Aug 23
57
Aug 23
500M Spend in X region
🔴 Off Track
Not going great. Here are a few considerations
Cross-functional support is weak. Perhaps partner with product marketing?
Weaker growth in this market. We can do the cost saving play.
Anything else?
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