Pinterest’s Pyramid OKRs
Share
Explore
Base Tables
All OKRs
17
Search
Key Result
Parent OKR
Objective
Pillar
Team
Level
Add Status Update
Owner
Baseline
Success measure
Monthly Status Updates
Recent Status
Pin to 'My Goals' page
Progress
Slack reminder to DRI day before monthly status update is due
Children OKRs
1
5 new markets entered
Increase revenue
Revenue Growth
Pillar
MM
Maria Marquis
0 XYZ
1 XYZ
🟢 Green
🟢 Green
pin-2 reaction, you have not reacted
LW
JS
JD
+3
000
100
Send Slack
Set up business units in 2 countries
Increase campaign reach by 20%
Localization for hosting
2
10% increase in Daily Active Users (DAUs)
Our users love the product and are inspired to create
Revenue Growth
Pillar
MJ
Mary Jones
3% XYZ
4% XYZ
🟠 Issues
🟠 Issues
pin-2 reaction, you have not reacted
LT
MM
MJ
NG
000
85
Send Slack
Ship Beta of Story Pin in Q3
Sign up 10 new advertisers
USD 100M Ad spend in LATAM
3
Spam < 1% of all posts
Increase quality
Technology
Pillar
JS
John Scrugham
3%
1%
🟢 Green
🟢 Green
pin-2 reaction, you have not reacted
MJ
MM
LT
+3
000
49
Send Slack
Churned messaging — key moments mapped
Ship Feature X to support Y
4
99.99% Uptime
Increase quality
Technology
Pillar
AD
Adam Davis
🟢 Green
🟢 Green
pin-2 reaction, you have not reacted
BD
000
96
Send Slack
0 complaints about productivity
New infra
5
Retention increases by 15%
Our users love the product and are inspired to create
Pinners
Pillar
JS
John Scrugham
40%
50%
Add status update ➡
pin-2 reaction, you have not reacted
JS
AD
AC
BD
000
64
Send Slack
Reduce tools down to 3
Run X campaigns in EU
NPS increases by 50%
6
Sign up 10 new advertisers
Increase revenue
Pinners
Pillar
PR
Polly Rose
5
15
🟠 Issues
🟠 Issues
pin-2 reaction, you have not reacted
AD
LT
000
24
Send Slack
Have writeup complete
Run Y ads in LATAM
7
500M Spend in X region
Increase revenue
Revenue Growth
Pillar
AD
Adam Davis
320M
500M
🟢 Green
🔴 Off Track
🔴 Off Track
pin-2 reaction, you have not reacted
000
86
Send Slack
[  ]
8
Set up business units in 2 countries
5 new markets entered
Objective Name
Revenue Growth
New Markets
Team
PR
Polly Rose
0 countries
2 countries
⚪ Not Started
🔴 Off Track
🟢 Green
🟢 Green
🟢 Green
🔴 Off Track
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
pin-2 reaction, you have not reacted
000
95
Send Slack
[  ]
9
Increase campaign reach by 20%
5 new markets entered
Objective Name
Revenue Growth
Campaigns
Team
BD
Buck Dubois
1 campaign
5 campaigns
Add status update ➡
pin-2 reaction, you have not reacted
AD
LT
000
82
Send Slack
[  ]
10
0 complaints about productivity
99.99% Uptime
Objective Name
Technology
Infrastructure
Team
MM
Maria Marquis
20% productivity complains
0%
Add status update ➡
pin-2 reaction, you have not reacted
000
60
Send Slack
[  ]
11
Localization for hosting
5 new markets entered
Objective Name
Technology
Infrastructure
Team
JD
Joel Davis
5 minutes
1 minute
Add status update ➡
pin-2 reaction, you have not reacted
AD
LT
000
97
Send Slack
[  ]
12
Ship Beta of Story Pin in Q3
10% increase in Daily Active Users (DAUs)
Objective Name
Pinners
Pinning
Team
LT
Lola Tseudonym
10% complete
100% complete
Add status update ➡
pin-2 reaction, you have not reacted
JS
000
74
Send Slack
[  ]
13
Sign up 10 new advertisers
10% increase in Daily Active Users (DAUs)
Objective Name
Pinners
Shopping
Team
MJ
Mary Jones
3 advertisers
10 advertisers
Add status update ➡
pin-2 reaction, you have not reacted
JS
AD
LT
000
60
Send Slack
[  ]
14
USD 100M Ad spend in LATAM
10% increase in Daily Active Users (DAUs)
Objective Name
Revenue Growth
New Markets
Team
FM
Felix Marlin
25M
100M
Add status update ➡
pin-2 reaction, you have not reacted
AD
LT
000
42
Send Slack
[  ]
15
Reduce tools down to 3
Retention increases by 15%
Objective Name
Technology
DevOps
Team
JB
James Booth
5
3
Add status update ➡
pin-2 reaction, you have not reacted
MJ
000
100
Send Slack
[  ]
16
Have writeup complete
Sign up 10 new advertisers
Objective Name
Pinners
Pinning
Team
LT
Lola Tseudonym
0 writeups
1 writeup
Add status update ➡
pin-2 reaction, you have not reacted
SS
000
46
Send Slack
[  ]
17
Churned messaging — key moments mapped
Spam < 1% of all posts
Objective Name
Revenue Growth
New Markets
Team
AD
Adam Davis
0
3
Add status update ➡
pin-2 reaction, you have not reacted
000
84
Send Slack
[  ]
18
Ship Feature X to support Y
Spam < 1% of all posts
Objective Name
Technology
Campaigns
Team
JS
John Scrugham
1M
2M
Add status update ➡
pin-2 reaction, you have not reacted
000
87
Send Slack
[  ]
19
New infra
99.99% Uptime
Objective Name
Technology
Infrastructure
Team
AC
Alan Chowansky
Deploy new infra
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
pin-2 reaction, you have not reacted
000
72
Send Slack
[  ]
20
Run X campaigns in EU
Retention increases by 15%
Objective Name
Pinners
Shopping
Team
JS
John Scrugham
TBD
TBD
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
pin-2 reaction, you have not reacted
JS
000
100
Send Slack
[  ]
21
NPS increases by 50%
Retention increases by 15%
Objective Name
Pinners
Shopping
Team
AC
Alan Chowansky
25
75
Add status update ➡
pin-2 reaction, you have not reacted
AD
LT
000
59
Send Slack
[  ]
22
Run Y ads in LATAM
Sign up 10 new advertisers
Increase revenue
Pinners
Pinning
Team
LT
Lola Tseudonym
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
🟢 Green
pin-2 reaction, you have not reacted
000
52
Send Slack
[  ]
There are no rows in this table
Share
 
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.