Pinterest’s Pyramid OKRs
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Objective
Description
Writeup
All OKRs
1
Increase revenue
XYZ
Open
5 new markets entered
Sign up 10 new advertisers
500M Spend in X region
Run Y ads in LATAM
2
Our users love the product and are inspired to create
XYZ
Open
10% increase in Daily Active Users (DAUs)
Retention increases by 15%
3
Increase quality
XYZ
Open
Spam < 1% of all posts
99.99% Uptime
4
Objective Name
XYZ
Open
Set up business units in 2 countries
Increase campaign reach by 20%
0 complaints about productivity
Localization for hosting
Ship Beta of Story Pin in Q3
Sign up 10 new advertisers
USD 100M Ad spend in LATAM
Reduce tools down to 3
Have writeup complete
Churned messaging — key moments mapped
Ship Feature X to support Y
New infra
Run X campaigns in EU
NPS increases by 50%
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