Adding tags to the text allows the Podcast to be searchable by entity (a distinct subject that can draw attention to the Podcast).
Once you start your curating work, you’ll notice the AI will have already tagged in the text a few entities it has recognised, like cities, institutions or people.
To insert a tag, highlight in the text the noun or person you want to tag and then select the hashtag icon on the top right of the screen. To remove a tag or a part or it, use the icon next to the right (the hashtag with an ‘x’): 👇
Once you add a tag to a word, it remains highlighted throughout the podcast.
Who should and shouldn’t be tagged
Speakers and other people who are named in the text, should be tagged. In addition, other entities (such as countries, cities or institutions) should only be tagged when they are relevant to the Podcast.
The number of words tagged will vary depending on the subject matter and length of the podcast. As a reference, a 30-minute episode might have about 10 entities tagged including keywords from the podcast title (but not more).
In general, names relevant in the text should be tagged, except those proper names in the final credits.
Tagging the Speakers
When we talk about tagging we are referring to two different actions:
Tags in the text itself (as Red Taylor’s Version in the graph bellow).
Assigning paragraphs to specific Speakers through speech balloons (as Nora Princiotti’s).
If we don’t know a speaker’s full name, they should be tagged from the start as generic. Also any speaker who appears once or twice and is irrelevant.
This is how the generic option will appear in the Speaker menu 👇
And this will be the final result: while the name of the host is showing, the generic speaker has only an icon 👇
Always tag the name of the show
The show’s name is not just the first thing someone may search for, but could also contain important information on the subjects. So always tag it! If your show doesn’t have a Wikipedia entity, you won’t be able to tag it, which is fine.
Correct
Hello, everyone, welcome back to another episode of Stuff You Should Know, did you miss us?
Incorrect
Hello, everyone, welcome back to another episode of Stuff You Should Know, did you miss us?
Tag subjects every time and in any way it’s mentioned
When talking about Taylor Swift, you would tag “Taylor Swift” and also when she is mention only as “Taylor” or as “Swift”.
Correct
It needs a ton of servers in a data center that is just for Taylor Swift launches. This is because Swift has indeed a huge amount of fans that will connect immediately.
Incorrect
It needs a ton of servers in a data center that is just for Taylor Swift launches. This is because Swift has indeed a huge amount of fans that will connect immediately.
Tagging a subject multiple times
To speed up your tagging process, use the “Apply to all similar” functionality, so that your entity’s tag will automatically be applied throughout. You will see this option while tagging a subject for the first time 👇
Always aim for perfection when tagging
Yes, the AI (artificial intelligence) is able to tag automatically, but this doesn’t mean that it’s always right! When you see incoherent or incorrect tags, you need to change them for a perfect result.
For instance, in a football podcast as in the example below, the “New England Patriots” (football team) should be tagged (not “New England”).
Correct
Were you at the New England Patriots match?
Incorrect
Were you at the New England patriots match?
Avoid tagging pronouns and entities used as metaphor
The tagging functionality is a great resource, but use it wisely so that people can find podcasts based on what they are actually looking for. And don’t forget: with great power comes great responsibility!
Correct
Tom Ford is a great designer. He is the best.
Incorrect
Tom Ford is a great designer. He is the best.
Correct
Don’t look at me! I am Switzerland in this debate.
Incorrect
Don’t look at me! I am Switzerland in this debate.
Tag what’s important but don’t tag everything
Tag entities such as people, places, organizations, events, and so on. Don’t get too generic by tagging abstract or very wide concepts.
Correct
Since 1983, the purchasing power of the US dollar has been reduced.
Incorrect
Since 1983, the purchasing power of money has changed a lot.
Tag social media only if relevant
If the podcast is about a social media platform, or one is being discussed (e.g. Instagram, X, and so on) you can tag it. But if instead the speakers are simply telling the users where to follow them, don’t tag it.
Correct
We are discussing today the impact of Twitter on TV shows ratings.
Incorrect
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