summary :
Here are the key points:
The company is shifting focus to paid advertising They're discontinuing the SEO department They want to document everything for future reference Creating 8+ backlinks daily Writing and posting articles on the website Doing monthly SEO reports Some category pages need content Some articles are incomplete They wanted to do paid guest posts but never got budget approval They've created several tracking sheets for: They've included detailed recommendations for moving the website from BigCommerce to Shopify, covering: How to maintain SEO rankings during the move What technical aspects to watch out for How to handle backlinks and redirects The document essentially serves as a "here's everything you need to know" guide for whoever takes over the SEO work in the future, even though they're discontinuing the dedicated SEO team.
