What do they spend their time doing? What platforms are they on? Once you know your audience you can go to where they hangout If it’s a certain social media platform or form research what you need to do to create an effective profile Building a proper blog structure for SEO (Titles, pages, sitemaps) Spend time on the platform Find out what content does well. What content do you want to create? The intersection will be your sweet spot With each platform, you want to be providing value. Don’t focus on selling. FOcus on building on the audience. People can sent when they are being sold to Copy what others are doing Plan your content calendar Plan at least 2 weeks as this will motivate you to post Consistency is key. You are not going to go viral on day 1 You can test difference concepts to see what works better. Most of the time you wont know what works. Start creating your content. The easiest way is to batch-create. If you r creating short form videos film an entire week’s worth and schedule them Cross-promote your content. Can you repost it on Reddit of forms to further spread your message? With each platform, you want to be providing value. Don’t focus on selling. Focus on building on the audience. People can sense when they are being sold. Answer their comments no matter the content Platforms like to see that you are responsive Find out what is working, which posts got the most engagement? Do you have any comments with suggestions? Alter your content calendar For any organic platform consistency is key. These platforms take time to build up but they can provide so much value if you stick with it Choosing a Marketing Strategy Framework
Pick one or 2 sub-sections of any of these methods Set a budget → Run experiments → Analyze the results This will let you try multiple different platforms You really just need one method to work Paid Advert
Influencer/Affiliate Marketing Cold Outreach
Organic
Creating free knowledge and building an audience Integration Marketing
Create integrations with our popular apps Ask them to spread the word for you Free Marketing Pros
Cost effective: Free marketing techniques, such as social media marketing, content marketing and SEO, are cost effective as they dont require any financial investment Easy to implement: Most free mkt techniques are easy to implement and dont require specialized skills Free Marketing Cons
Slow results: Free mkt techniques may take lonoger to see results compared to paid mkt techniques Lack of control: Free mkt techniques often rely on external factors, such as algo or user behavior which may be beyond a marketer's control Paid Marketing Pros
Targeted reach: Paid marketing techniques allow for targeted advert, reaching the specific audience most likely to convert Immediate result: Paid mkt techniques can provide immediate results, allowing for faster growth and rev Greater control: Paid mkt techniques allow for greate control over messaging, targeting and budgeting of the campaign Paid Marketing Cons
Expensive: Paid mkt techniques require financial investment, making them cost-prohibitive for some businesses Formula 1
Social Proof + Who + Why Should I care + What Example: Over 5k WordPress sites increase their traffic by 56% by using social proof notifs Formula 2
Problem: I don't know how to write product descriptions Solution: We use AI write to product descriptions for you Headline: Use AI to write product descriptions even if you dont know how Headline 2: Struggling Shopify merchants use AI to write their product descriptions for them Formula 3
What is the core benefit in one sentence? Example: Zoom - "One Platform to Connect" Why it exists
Users can submit and discover new products that they find interesting or useful Other users can then upvote or downvote these products based on their own experiences and opinion. Products that receive a lot of upvotes are more likely to be seen by other users and gain more exposure Submitting to PH
You only have one opportunity. So make sure you're prepared Technically you can relaunch on product hunt but there has to be some huge product change. Think 2.0 or 3.0 versions. If this is the case we have to inform PH. Timing of Submission
Each daily list of products goes live on PST time and resets at midnight Want to launch 00:00:01 on PST If you launch at the end of the day PST youll have wasted it What you need
8-16 ss of the app hi res Add vid, promo or explainer, make it 30 sec or shorter Launching
Contact your audience if you have one. Letting them know that you're launching. You want to catapult yourself into the top few this way you can get more exposure. Creating a cycle Comment immediately giving you an intro on who you are and why you made this app. Don't brag about yourself. #1 Identify the right subreddit
Relevant to your product and active community Read rules and guidelines #2 Participate in the community
Participate, build up karma by posting comments and sharing relevant links to subreddit's interests Establish reputation and build trust #3 Create an engaging post
Create engaging, informative and easy to read post; images or videos to showcase and highlight key features Include a clear call to action and link to you product website #4 Be transparent and responsive
Be prepared to answer and respond to comments Transparent about your product's strengths and weaknesses Willing to take feedback and incorporate it into your product roadmap #5 Avoid spamming or promotion
Follow guidelines; spam or excessive self promotion Avoid using clickbait or sensational headlines, be honest and transparent Sample
Get 50% off our new CRM software and signup today! x I built a CRM software designed for bakeries v Mastering Instagram Organic Strategy
Sourcing popular content from other profiles and then redoing it in your "brands"style or repost from another platform and credit them Posting at least 3x a day Using a mixture of images, shorts and slideshows Mastering Youtube Organic Content Shorts Strategy
Same strategy as IG and TikTok. Repurpose content along all 3 platforms Easier to take what is working form IG Reels and TikTok and bring them over to YT Short posts help your long form videos Long Form Strategy
Educational Keyword (easier) Your videos can be of poorer quality but still get views Posting 1 to 3x a week. Be consistent Build a long term relationship with the viewers What type of content to create
Anything related to your SaaS CS product? Create videos on how to provide the best customer service possible Shopify app? Create videos on Shopify Mastering TikTok Organic Content Strategy
Sourcing popular content from other profiles and then redoing it in your "brands"style or repost from another platform and credit them Posting at least 3xm a day Very similar to IG's strategy, content can be repurposed Why
Allows to create and share valuable content related to your micro SaaS You can educate your audience, offer insights and provide solutions to their problems. This helps establish your expertise and build trust with potential customers. What you need?
Blogging platform (WP, Ghost, etc) Rec
Use hostinger to host the blog Use WP for content management Picking a Paid Ads Platform Depends on Your Audience
You want to be able to easily target your audience Where do they hang out? Where do they exchange information? 1 - Bringing in New People
Get new users to your website that havent heard of your company or product They can either be aware of the problem beforehand or not 2 - Remarketing
Even if you are not paying for people to come to your website in the first place you should set this up Setting up your Remarketing tags or pixels means you retarget people who have visited your site These tend to have the highest return on ad spend Social Media Platforms
You need to stop the scroll creating very enticing offers Search ads
Intent based, can target all sorts of different intentions from mildly aware of the problem to your exact product Clicks can be expensive depending on your niche but it can show a hi conversion rate YT ads
Only pay when a person watches for 5 sec or more You can target certain YT channels or videos Display ads
Shown on sites such as blogs, can be done through google display network Probably best for remarketing Important Metrics
ROAS or return on ad spend These platforms can be very expensive, many of them can drain your budget How much are you paying for click? How many people are completing your goal? Cold Traffic Ad Strategies 1: Direct to Trial/Purchase
These are the most straightforward Sending your customers to a landing page to convince them to signup right away Works better for lower-priced products, if your product is USD 200 a month it may be harder to convince them 2: Lead Generation
Give them something informational for free Checklists or PDFs, some type of value That they'll need, collect their email address and then can follow up with them This allows you to build a relationsip 3: Give Them the Manual Method
Give them a manual way to do what your SaaS does automatically Accounting app? give them acc spreadsheet An app that helps find influencers? give them a PDF with a bunch of them AI copywriting? give them template on how to write copy 4: Contests
Giving away something in exchange for contact info Similar to lead magnet, but giving away a prize instead Make it easy to share via different platforms 5: Webinars
Host live or pre-rec workshops where you are giving away lots of value in your niche Typically it's a presentation that lasts 1-3 hours Your adver strategy should focus on encouraging people to register for these workshops, after which you can introduce our services and make sales pitches at the end How to Create Any Marketing Material Needed → Use Canva, for copywrite use Copywriting Robot (or search similar)
→ Unsplash
Step by Step - How to Set Up an Effective Google Search Ads Campaign How to Create High Converting Youtube Placement Campaigns 
Marketing