Problem Statement
Engaged couples in Indonesia face challenges in creating personalized, affordable wedding websites that capture all their details and preferences. Existing solutions are often either too complicated, lack customization, or are expensive.
Solution
Nika provides an AI-powered wedding website builder that generates personalized wedding websites based on simple text prompts. This solution offers high-quality, culturally relevant designs at an affordable price, simplifying the wedding planning process for couples.
Steps to Build and Validate the MVP
Step 1: Identify an Unfair Advantage
Leverage Networks: Utilize connections with wedding planners, influencers, and engaged couples to promote Nika. Build Network: Engage with wedding-related businesses, attend local events, and utilize social media. Step 2: Start with a Problem
Document Specific Problems: Note issues like limited customization options, high costs, and the need for cultural relevance. Step 3: Move from Problems to Solutions
Solution: An AI-powered platform that creates a personalized wedding website from user prompts. Ensure Relevance: Focus on solving key user problems with a simple, intuitive interface and beautiful designs. Step 4: Evaluate Using the 5 PM Framework
Problem: Limited access to affordable, customizable wedding websites. Purchaser: Engaged couples and wedding planners. Pricing Model: One-time fee of IDR 100,000 for full website access. Market: Based on data from the past five years, the average number of marriages is approximately 1.7 million per year, or around 141,666 marriages per month. Product Founder Fit: Utilize expertise in AI and web development. Pain to Validate: Conduct user testing to ensure the solution meets user needs. Step 5: Differentiate the Solution
AI-Powered Personalization: Unique, easy-to-use chat interface for generating websites. Cultural Relevance: Incorporates Indonesian design elements. Affordability: Competitive pricing compared to other options. Step 6: Customer Conversations
Engage with Users: Conduct interviews, surveys, and beta testing to gather feedback and refine the product. Step 7: Start Marketing Before Coding
Create a Landing Page: Capture interest and collect emails. Use social media, content marketing, and partnerships to drive traffic to the page. Step 8: Build the MVP
User Prompt Interface: Simple chat interface for users to describe their website preferences. Information Collection: Collect essential details such as names, dates, and event specifics. Website Generation: Use AI to create a one-page website with predefined templates. Preview and Selection: Provide a limited preview, with the option to pay for full access. Payment Gateway: Integrate Stripe or PayPal for transactions.
Feasibility of Low to No Code Implementation
Tools and Costs:
Frontend: Webflow for the website interface (Free tier available). Backend: Bubble for handling user data and processing (Free tier available). AI Integration: OpenAI’s GPT-3 for content generation (Free tier available). Database: Firebase Firestore for data storage (Free tier available). Hosting: Vercel for deployment (Free tier available). Revenue Forecast
With an average of 141,666 marriages per month. Here’s the potential revenue forecast if we charge IDR 100,000 per website and target wedding planners for additional services:
Monthly Paying Users: Assuming a 1% conversion rate. Month 1: 1,416 * IDR 100,000 = IDR 141,600,000 Month 2: 1,416 * IDR 100,000 = IDR 141,600,000 Month 3: 1,416 * IDR 100,000 = IDR 141,600,000 Total Revenue in 3 Months (B2C): IDR 424,800,000
B2B Model
Subscription Tiers:
Duration: 6 months or 12 months Number of Websites: Up to 5 websites per month 6 months: IDR 5,000,000 (IDR 833,333 per month) 12 months: IDR 9,600,000 (IDR 800,000 per month) Features: Access to standard templates, AI-generated content, basic support. Duration: 6 months or 12 months Number of Websites: Up to 15 websites per month 6 months: IDR 12,000,000 (IDR 2,000,000 per month) 12 months: IDR 22,800,000 (IDR 1,900,000 per month) Features: Access to premium templates, AI-generated content, priority support, custom branding options. Duration: 6 months or 12 months Number of Websites: Up to 30 websites per month 6 months: IDR 21,000,000 (IDR 3,500,000 per month) 12 months: IDR 40,800,000 (IDR 3,400,000 per month) Features: Access to exclusive templates, AI-generated content, dedicated support, advanced customization, integration with other tools (e.g., CRM, project management software). Total Revenue in 3 Months (B2B): Assuming 10 wedding planners subscribe at IDR 1,000,000 per month, total revenue = 10 * 1,000,000 * 3 = IDR 30,000,000
Combined Total Revenue in 3 Months: IDR 454,800,000
Action Plan
