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Applicable Solution = Real Life problems Disrupted
Analysis & Study
Compilation of works to manifest the vision of the project, foundations, real life examples and applicable solutions.
Foundations
From daily massive problematics we decided to consider a factor not considered still impactful in the perception of colateral behavior and transaction of value: health as a lucrative factor.
We found out that health is treated in the daily rehearssal as contemporary of the act of ‘selling food’ something you need to perceive/cath at first sigth because it’s accesible to you. Still its hostile advertisement and services design makes of lima’s streets and therefore private health services a paradigm of contrasts between meaning and depiction
You want to sell wellness still your communication erradicates pleasure.
Health has many faces. One to care, the other to show off.
Researching we found out that the minimum care of communication among private health sectors was not found on clinics based to treat illnesses but aesthetic matters. This two different approachs still with similar outcomes in term of their communication design mades us perceive that everything falling under the concept of accesible (just like ‘selling food’) is treated without any care, only envisioned to pursue a lucrative end. While on the other hand, aesthic, in fact plastic surgery since it’s considered expensive or not for everyone, owned a diffusion a little bit more orientated not only to the service but the clients. As seen in our research, aesthetic images of models and perfect smiles would be the cover of any advertising. The process (treatment) was not emphasized (not important) only its name.
We decided to turn the minimum viable concept of a private aesthetic health sector to make an effortless communication that enhances the true vision behind health, beauty and wellness. In fact,
You want to sell wellness still your communicate erradicates pleasure.
Build an identity oriented not to a lucrative end.
Embody wellness with pleasure.
Vision
The need of a vision for the project was portrayed in real life experiences by learners at schools.
SCHOOLS LIMITING PASSION
We created a short animation to tell of that state called EMI.
EMI, is the name of one of the volunteers who explained through first surveys then interviews and finally friendly talks of the limitations in her education shared with peers and even proffesors.
An state of solely commuted not allowing the convivence of the four elemental states defining a model of personality that schools should promote to uncover not shade.
This FES is a creative collection an personal made to understand the complexity of human personality and beheavior influenced by our different experiences and learnings throughout life. The only thing that defines us, our identity should be always defended never damaged or vanished. An education that protects identity, makes you realize it and allows you to expand your vision is the
of our mission. idea.env is the mean, the unlimited project the research and our market reach the end.
Applicable solutions
Once a vision starts only a direction is built. Now we need of people to expand the path.
The Unlimited Project
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