Ad.360
Workflow Mapping
List Building:
Storeleads: 8000 E-comm stores in the USA
$3M - $25 M revenue
Optimal triggers :
Amount of campaigns - harder to keep track and optimize
Many variables to consider - harder to improve individual metrics (CPA)
Relevant trigger:
20% Ad-spend through search and social paid - evidence of campaigns and volume through ads
Fallback:
Job title(Digital marketing role/Paid media role) - evidence of paid advertising
Workflow (AOV) - Campaign 3
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