Workflow Mapping

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List Building: Storeleads: 8000 E-comm stores in the USA $3M - $25 M revenue Optimal triggers :

Amount of campaigns - harder to keep track and optimize Many variables to consider - harder to improve individual metrics (CPA) Relevant trigger:

20% Ad-spend through search and social paid - evidence of campaigns and volume through ads

Fallback: Job title(Digital marketing role/Paid media role) - evidence of paid advertising

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Workflow (AOV) - Campaign 3

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