Precardix Amazon Update

CA Monthly Update

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CA Monthly Update

September

Executive Summary

Sales Overview

In September, total sales decreased by -3.6% compared to August. The search trend for 'blood pressure supplement' was down for most of the month, which led to a decline in traffic to our pages and impacted sales.

The Pack of 1 accounted for 52.2% of total sales with 117 units sold, while the Pack of 2 represented 48.2% of total sales with 108 units sold.

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Buy Box Percentage & Account Health

In September, we had no issues with the Buy Box or Account Health.

Conversion Rate

In September, we experienced less traffic, and our conversion rate increased for both SKUs.

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Advertising Performance

Our impressions increased in this period, as did our ad spend as we experienced more engagement with the ads. However, our ad sales decreased causing ROAS to decline, and TACOS rose to 9.6%.

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Advertising spend increased by +6%.

Advertising sales decreased by -13%.

Impressions increased by +5% this month.

We noticed a +23% increase in ACoS, compared to the previous month.

ROAS has decreased from 3.8 to 3.09.

TACOS increased from 8.7% to 9.6%.

Our top keywords this month were “high blood pressure”, “pre cardix”, and “blood pressure”.

Market Share

The market grew compared to August, but our market share decreased from 5% to 4.6% in September. We noticed that the search trend for "blood pressure supplement" was down, which impacted our sales. Meanwhile, other products in the Top 5 saw an increase in sales, as search trends for their specific supplement ingredients, such as 'nattokinase' and 'resveratrol,' were up.

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Top 5 Products:

Nutrali’s market share declined in this period, while the market share for Naka, Plantvital, and NOW increased.

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Subscribe and Save

In August, our subscription count increased by 4%, and shipped revenue decreased by almost 1%. We are offering a 15% S&S coupon on first time orders.

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Repeat Purchase Behaviour

The number of repeat customers and repeat orders increased compared to the previous month. Our repeat customer share grew by 5.8%, with 9.6% of all customers in September being repeat buyers. The majority of these repeat orders were for the 2-pack.

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Amazon Attribution & Storefront Analytics

In September, we saw an increase in both traffic and sales through attribution.

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Storefront Analytics

In September, we saw a increase in traffic to the storefront, however sales declined. We specifically observed a decline in sales through organic traffic, while sales through Sponsored Brand ads increased slightly.

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Ratings & Reviews

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Refunds

We had $126.38 in refunds for the month of September, an increase compared to August.

Money Recovered from Amazon (i.e. lost shipments)

We received a reimbursement of $32.34.

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