November

Executive Summary

Sales Overview

In November, total sales grew by 18% compared to October, driven by an increase in both ad sales and organic sales despite lower traffic and search volume. We focused on branded keywords in the ads more this month, which may have led some more brand aware customers to the pages. Our Black Friday/Cyber Monday promotion launched on November 29th but had minimal impact on overall monthly performance.

The Pack of 1 contributed to 86% of total sales, with 19 units sold, while the Pack of 2 accounted for 14%, with 3 units sold.

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Buy Box Percentage & Account Health

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There are no account health or buy box issues.

Conversion Rate

The conversion rate increased for both the Pack of 1 and Pack of 2. The pages experienced less traffic compared to last month. There was a significant decline in impressions as we focused more on branded keywords in the ads, which may have led more brand aware customers to the pages.

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Advertising Performance

In November, we invested in branded keywords, which resulted in sales and a slight improvement in ROAS. We are continuing to optimize our campaigns, focusing on relevant keywords to drive higher conversions.

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