In March, total sales declined by 5.6% month-over-month to $18,034.42, primarily due to product removals caused by documentation issues. Despite this monthly drop, sales showed a 13.2% increase year-over-year.
This month, the 1-pack generated higher sales than the 2-pack due to an issue affecting the 2-pack for part of the month, which resulted in lower sales for the 2-pack.
The 1-pack product accounted for 68.03% of total sales, with 217 units sold, generating $9,754.15 in revenue.
The 2-pack made up the remaining 31.97%, with 92 units sold, contributing $9,264.85 in revenue.
Year-over-year sales increased by 13.2%.
The search volume for the primary keyword “blood pressure supplement” showing an increase during the whole month!
Buy Box Percentage & Account Health
There are currently no issues with the Buy Box, and account health remains stable.
The 2 Pack improved significantly, reaching 27.06%, indicating better listing performance and higher customer confidence. The 1 Pack also saw steady growth, reflecting improved traffic quality and engagement.
Overall, both products are trending positively, with more efficient conversions over time.
In March, advertising spend declined by 7.5%. Despite this reduction, impressions grew by 8.5%, and TACoS improved slightly from 6.4% to 6.3%, reflecting a more efficient contribution to overall sales. ROAS also experienced a modest increase, rising from 4.47 to 4.64.
Branded keywords continued to perform strongly, attracting a higher number of high-intent shoppers.
Advertising Summary:
Ad spend decreased by 9.6% Ad sales decreased by 17.2% Impressions decreased by 8.5% ROAS decreased from 4.64 to 4.26 TACoS improved from 6.28% to 6.19% Top Keywords & Products:
SP-Top 03 Keywords Campaign (Spend: $41.89, Sales: $2,068.35, Impressions: 1231)
DT - SP - COMP product target (3)
SB | AMC Headline Ad | KWs
Total category revenue improved from $267,523 to 360,289. Our market share decreased from 8.1% to 3.7%. Havasu Nutrition Organic Beetroot Capsules 1400MG maintained a steady market share of 37.1% during this period.
Top 5 Products:
In March, Subscribe & Save subscriptions decreased from 175 to 164.
The program generated $4,586.01 in shipped revenue, reflecting an increased compared to the previous month ($4,361.16).
Subscribe & Save accounted for 54.86% of total sales 175 out of 319 units were sold through the program
The promotion generated sales of a total of $267.55 with a spend of $47.20.
Repeat Purchase Behaviour
Repeat customer share increased by 0.04%, with repeat buyers accounting for 8.59% of the total customer base during this period.
Storefront Analytics
Traffic increased from 71 to 84 sessions, while sales fell $449.70 to 404.60. Sponsored ad sales declined, whereas organic sales showed an increase.
Brand Tailored Promotions
In March, total refunds amounted to $134.9. Money Recovered from Amazon (i.e., lost shipments)
Reimbursements were received for 6 units, totaling $223.36.
Net Profit* = 15857.026 CAD *This PNL does not include Beacon’s fees
In April, total refunds amounted to CAD206.83.
Reimbursements were received for 3 units, totaling $110.45.
Net Profit* = 7886.06 CAD *This PNL does not include Beacon’s fees