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Advertising spend decreased by 67%.Advertising sales dropped by 100%.Impressions declined by 99%.ACOS saw a 100% decrease compared to the previous month.ROAS dropped from 2.2 to 0.TACOS decreased from 3.3% to 1.2%.
January 2025
Sales Overview
In January, total sales declined by -13% compared to December, primarily due to the 1-pack going out of stock and a significant decrease in search volume for our main keywords and product category, including "blood pressure supplement" and "blood pressure supplements heart."
The 2-pack accounted for 100% of total sales, with 8 units sold as the 1-pack was out of stock.
Buy Box Percentage & Account Health
There is no account health or buy box issues.
Conversion Rate
In January, the conversion rate for the 1-pack decreased due to being out of stock, while the 2-pack saw a slight increase of 0.3%.
Advertising Performance
In January, we only focused on branded keywords in the ads to maintain visibility when customers searched the brand. Overall impressions were low, due to only advertising on branded keywords, and we did not have any conversions through the ads.
Market Share
Our market share remains at 0%.
Top 5 Products:
Subscribe and Save
Our subscription count decreased from 14 to 9 in January as several subscriptions were on the 1-pack. Our total shipped revenue was $319.60 this month.
Promotions
We are running a sale price on the 2 pack offering a 40% discount.
Repeat Purchase Behaviour
In January, our repeat customer share decreased from 13.3% to 0% due to the 1-pack going out of stock.
Amazon Attribution & Storefront Analytics
There was no traffic or sales through Amazon attribution.
Storefront Analytics
In January, storefront traffic saw a slight increase compared to December, with 4 visitors up from 1. Sales, orders, and units sold remained at zero, similar to the previous month.
Ratings & Reviews
In January, we did not receive any reviews or ratings in the U.S.
Refunds
There were no refunds during this month for the US market.
Money Recovered from Amazon (i.e. lost shipments)
There were no reimbursements during this month for the US market.
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