In January, total sales declined by 13% compared to December, primarily due to the 1-pack going out of stock and a significant decrease in search volume for our main keywords and product category, including "blood pressure supplement" and "blood pressure supplements heart."
The 2-pack accounted for 100% of total sales, with 8 units sold.
Advertising Performance:
In January, we did not generate any sales due to exclusively targeting branded keywords and the 1-pack being out of stock.
Advertising spend decreased by 67%.
Advertising sales dropped by 100%.
Impressions declined by 99%.
ACOS saw a 100% decrease compared to the previous month.
ROAS dropped from 2.2 to 0.
TACOS decreased from 3.3% to 1.2%.
Keyword Trends:
The overall search trend for our main keywords "blood pressure supplement" and "heart and blood pressure supplement." was down in this month.
Conversion Rates:
In January, the conversion rate for the 1-pack decreased due to being out of stock, while the 2-pack saw a slight increase of 0.3%, which can be attributed to our targeted branded keywords.
Amazon Attribution & Storefront Analytics:
There was no traffic or sales through Amazon attribution.
There were no sales through the storefront.
Updates and Recommendations:
We are currently running a 40% discount on the 2-pack through the sale price.
Should we pause the branded ads or let them run?
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