In November, total sales increased by +18% compared to October.
Advertising Performance:
Impressions decreased by -67% and ad spend went up by 30% this month; however, our ROAS improved from 0.52 to 0.78
Keyword Trends:
The search trend declined in the second half of the month.
Conversion Rates:
The conversion rate increased for both SKUs this month.
Amazon Attribution & Storefront Analytics:
We didn’t receive any traffic or sales through attribution.
We had more traffic to the storefront in October but no conversions.
Updates and Recommendations:
After the BFCM promotion ends, we plan to delete the 1 pack ASIN from the CA market in the US market to update the manufacturer name, and put it back into the parent with the 2 pack to get reviews synched again.
Within this market, there are a lot of competitors, and in order to compete, we need to focus on creating brand awareness. We can continue to target competitors, and related keywords, however we have’t been seeing positive results with our ads due to the lack of brand awareness. The other factor is price, we are sitting at a higher price point than most competitors.
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