Executive Summary

Sales Performance:

Total sales rose by +4% in November compared to October due to a boost in sales from Black Friday-Cyber Monday.

Advertising Performance:

Impressions went up by +76%, and ad spend increased by +39% this month. However, ad sales declined by -42%, leading to a decrease in ROAS to 2.3.

Keyword Trends:

The search volume of “Blood Pressure Supplement” was up in the first half of November, however dropped in the second half of the month.

Conversion Rates:

The conversion rate decreased for both the Pack of 1 and Pack of 2.

Amazon Attribution & Storefront Analytics:

We saw an increase in traffic through attribution, however sales through attribution declined.

We noted an increase in traffic to the storefront, however sales declined.

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