Executive Summary

Sales Performance:

Total sales rose by 11.8% compared to September due to a boost in sales from Prime day.

Advertising Performance:

Impressions fell by 6%, and ad spend decreased by 29% this month. However, ad sales rose by 31%, leading to an increase in ROAS to 5.71.

Keyword Trends:

The search volume of “Blood Pressure Supplement” was up in the first half of October, however dropped in the second half of the month.

Conversion Rates:

The conversion rate improved for the 2-pack and decreased slightly for the 1-pack.

Amazon Attribution & Storefront Analytics:

We saw an increase in traffic and sales through attribution.

We noted a decline in traffic to the storefront, which corresponded with a decrease in sales during this period.

Updates and Recommendations:

BFCM promotions - Let’s review.

A/B testing of A+ and listing images - Any updates on the content to be tested?

Any updates with moving to a capsule form? Timeline?

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