Total sales decreased by -3.6% compared to August. The search trend for 'blood pressure supplement' was down for most of the month, which led to a decline in traffic to our pages and impacted sales.
Advertising Performance:
Impressions increased by +5% and ad spend increased by +6% this month, however ad sales declined by -13%, resulting in a decrease in ROAS to 3.09.
Keyword Trends:
The search volume of “Blood Pressure Supplement” was down in Sepember.
Conversion Rates:
The conversion rate improved for both SKUs this month.
Amazon Attribution & Storefront Analytics:
We saw an increase in traffic and sales through attribution.
We saw an increase in traffic to the storefront, however sales declined.
Challenges & Resolutions:
Small Business Badge: Amazon’s latest communication states that the DUNS provided isn’t for Canada, and is based in Norway. We will need to provide a DUNS for Canada.
7. Updates and Recommendations:
Are there any updates regarding the timeline or progress for the Chitosan product?
BFCM - Let’s review what promotions we’d like to offer.
For the US market, we need a US address for removal orders. Currently, the settings in the US are set to automatic disposal, which we can update.
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Executive Summary
