In August, our total sales experienced a modest increase of +2.6% compared to August.
Advertising Performance:
Impressions and ad spend decreased, however ad sales increased and ROAS improved to 3.77. TACOS also improved.
Keyword Trends:
The search volume showed an improvement across most keywords.
Conversion Rates:
The conversion rate improved for both SKUs.
Amazon Attribution & Storefront Analytics:
In August, we saw a decline in traffic through attribution, and no sales were generated.
In August, we saw an increase in traffic to the storefront along with higher sales. The sales growth was driven by both organic traffic and Sponsored Brand ads.
Challenges & Resolutions:
Small Business Badge: Amazon said that the brand owning business is not located in Canada. Do we have any documents we can provide?
7. Recommendations/Updates:
We ran A/B testing on the bullet points on both ASINs throughout August. We have results for the Pack of 2:
Version A showed better conversion than Version B. Version A is the original copy we had previously.
We created a mock up of the storefront, and we can start building the storefront out. We could also look at refreshing the brand story to align a bit more with the new designs.
We will be providing an updated inventory forecast to cover our inventory needs for Prime Day in October.
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Executive Summary
