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Executive Summary

Sales Performance:

Total sales decreased by -12.5%, which can be attributed to the recent issues with our listings.

The Pack of 1 accounted for 57.4% of total sales with 108 units sold, while the Pack of 2 represented 42.5% of total sales with 80 units sold.

Advertising Performance:

Impressions decreased this month, and there was a 40.4% decrease in ad spending, while ad sales decreased by 19.3%. There was an improvement in both ROAS and TACOS.

Keyword Trends:

Overall the search volume for ‘blood pressure supplement’ and ‘precardix’ fluctuated throughout June.

Conversion Rates:

The conversion rate for the Pack of 1 improved, while the Pack of 2 conversion rate declined.

Amazon Attribution & Storefront Analytics:

There was less traffic through attribution and did not generate any sales through the links. For the storefront, our traffic decreased, however our sales improved.

Challenges & Resolutions:

Small Business Badge: We are still working on getting approved for this. Currently Amazon’s internal team is saying that the brand is not eligible.

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The 1 pack was search suppressed.

We had an issue with the Pack of 1 buy box due to an off-Amazon competitive price.

We deleted and relisted the listings, which fixed the back end issue. However, when we faced the search suppression, all the back end information was deleted again, so this was added again.

7. Recommendations/Updates:

We have decreased the ad budget to $1700/month again. With the $2000 budget we were able to run many test campaigns in May, which we then optimized in June. This helped to reduce our ad spend, and improve our ROAS. Our ad spend was also affected by the issues we encountered on the listings. To improve our ranking, we plan to bid more aggressively, but given the optimizations made, a budget of $1700 should suffice.

We are currently mocking up the new A+ content, which will then be sent to the graphic designer to execute. If there is any additional content or images you would like included specifically, please share those and we will try to include those.

Any updates on the review program?

June Price Testing:

We offered 10% off the Pack of 2 from June 10th to June 23rd. We sold 48 units of the Pack of 2 with a conversion rate of 20.7%.

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During this 2-week period, sales were up by 45.5% compared to the same date range last year.

We observed an increase in the conversion rate for the Pack of 2 during the first week of the promotion (June 10-16), where it rose to 22.7% from around 10% in the first week of June. However, during the second week of the promotion (June 17-23), the conversion rate decreased to 19.1%, and in the last week of June, it further dropped to 3.7%.

It's important to note that while there was an overall increase in the conversion rate and traffic during the 2-week test period, certain factors during the first and last weeks of June may have affected sales and performance. In the first week of June, we deleted and relisted the listings to fix a backend issue. Additionally, around June 20th, we faced search suppression issues and a lost buy box on the Pack of 1, which could have impacted the results.

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