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Ad spend decreased by 7.5%Ad sales decreased by 3.9%Impressions increased by 12.4%ROAS increased from 4.47 to 4.64TACoS improved from 6.4% to 6.30%precardixB07XDCK249loose-matchSpend: $460.33Sales: $1034.25ROAS: 2.25
Spend: $47.33Sales: $359.75ROAS: 13.16
April 2026
Sales Overview
In April, total sales declined by 8.3% month-over-month to $17,719.81, primarily due to lower impressions as compared to last month. Despite this monthly drop, sales showed a 11.22% increase year-over-year.
As this is a MoM decrease in sales, we are going to conduct a keyword research to optimise the campaigns. We also wanted to request your support with images and video. However overall, search volume has also been low since February.
This month, the 1-pack generated higher sales than the 2-pack.
The 1-pack product accounted for 44.13% of total sales, with 174 units sold, generating $7821.3 in revenue.
The 2-pack made up the remaining 49.23%, with 97 units sold, contributing $8725.15 in revenue.
Year-over-year sales increased by 11.22%.
Buy Box Percentage & Account Health
There are currently no issues with the Buy Box, and account health remains stable.
Conversion Rate
The conversion of 2 Pack improved significantly, reaching 40.6%, indicating better listing performance and higher customer confidence. The 1 Pack also saw steady growth, reflecting improved traffic quality and engagement.
Overall, both products are trending positively, with more efficient conversions over time.
Advertising Performance
In April, advertising spend declined by 7.5%. Despite this reduction, impressions grew by 8.5%, and TACoS improved slightly from 6.4% to 6.3%, reflecting a more efficient contribution to overall sales. ROAS also experienced a modest increase, rising from 4.47 to 4.64.
Branded keywords continued to perform strongly, attracting a higher number of high-intent shoppers.
Advertising Summary:
Top Keywords & Products:
SP-Top 03 Keywords Campaign (Spend: $41.89 Sales: $2,068.35, Impressions: 1,231)
DT - SP - COMP product target (3)
DT - SB-KW-Important(1) - Broad-migrated
Market Share
Our market share increased from 14.22% to 15.62%. Herba maintained a steady market share of 14% during this period.
Subscribe and Save
In April, Subscribe & Save subscriptions decreased from 164 to 155.
The program generated $4721.16 in shipped revenue, reflecting an increased compared to the previous month ($4,586.01).
SnS Promotion
The promotion generated sales of a total of $299.05 with a spend of $15.75.
Repeat Purchase Behaviour
Repeat customer share decreased by 6.46%, with repeat buyers accounting for 2.14% of the total customer base during this period.
Storefront Analytics
Traffic increased from 84 to 75 sessions, while sales fell 404.60 to 269.80. Sponsored ads didn’t contributed in sales, whereas organic sales showed some results.
Brand Tailored Promotions
Currently, we aren't running any Brand Tailored Promotion.
Ratings & Reviews
In April, no new reviews were received. The overall product rating remains at 4.1 stars.
April PNL by Product Level - CA Market
Product
ASIN
SKU
Units
Refunds
Sales
Promo
Ads
% Refunds
Amazon fees
Cost of Goods
Gross profit
Margin
ROI
Real ACOS
Clinically Proven Non-Prescription Blood Pressure Supplement by PreCardix (30 Day Supply) | Made in Canada Bioactive Marine Peptide Supplement | Maintain Healthy Blood Pressure (Pack of 1)
B07XDCK249
7090041910034
172
3
7,741.66
-157.47
-418.52
1.74
-2,286.45
-1,776.71
3,011.77
38.9
169.51
5.41
Clinically Proven Non-Prescription Blood Pressure Supplement by PreCardix (60 Day Supply) | Made in Canada Bioactive Marine Peptide Supplement | Maintain Healthy Blood Pressure (Pack of 2)
B0B4YQR4YS
FBA-Pack 2
97
1
8,735.66
-148.45
-604.9
1.03
-2,297.13
-2,012.75
3,613.32
41.36
179.52
6.92
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