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Brand DNA

Main & Unique Values
القيمة
لماذا هي مهمّة؟
ملاحظات
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Purpose: What change you seek to have in this world?


Audience: the smallest possible group which the change is going to affect. Talk about their problems and desires.


Describe their external problems


Describe their internal problems


Describe their life if their problems persist for another 5 years


Mission: What are we committing to do in order to help them?


Vision: Describe the world if we practice our mission for another 10 years


Describe your clients before & after working with you


Complete the following statement
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