Brand DNA

Main & Unique Values

القيمة

لماذا هي مهمّة؟

ملاحظات

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Purpose: What change you seek to have in this world?

Audience: the smallest possible group which the change is going to affect. Talk about their problems and desires.

Describe their external problems

Describe their internal problems

Describe their life if their problems persist for another 5 years

Mission: What are we committing to do in order to help them?

Vision: Describe the world if we practice our mission for another 10 years

Describe your clients before & after working with you

Complete the following statement

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