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[Project Name]
Brand DNA
Main & Unique Values
القيمة
لماذا هي مهمّة؟
ملاحظات
Open
Open
Open
Open
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Purpose: What change you seek to have in this world?
Audience: the smallest possible group which the change is going to affect. Talk about their problems and desires.
Describe their external problems
Describe their internal problems
Describe their life if their problems persist for another 5 years
Mission: What are we committing to do in order to help them?
Vision: Describe the world if we practice our mission for another 10 years
Describe your clients before & after working with you
Complete the following statement
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