Survey

Getting started with data from our customers
This product:market fit engine is powered by user feedback. We collected this with a lightweight survey, built in , sent to 5% of our mailing list of past customers and website visitors who signed up to our mailing list.

That initial 5% was drawn from mailing list members with the highest click-through rates, so they may skew higher in brand engagement. Future surveys will use stochastic samples.

Future improvement: we can use Zapier to wire up Typeform to this document to automatically populate new responses. [Expand this heading for notes on doing just that]
HOWTO: Create a Zapier account and set up a Zap so that new . Make sure to select the table in Zapier.
To make this more manageable, the Table of All Responses includes a date/timestamp column. We may need to re-import all of our Typeform data to include this column so that we can track differences in sentiment over time without throwing out our first survey responses.

A. The questions
In our survey, we used 6 key questions:
How would you feel if you no longer had your Ramblers Way clothing to wear?
{Very Disappointed, Somewhat Disappointed, Not Disappointed}
What type of people do you think are best served by Ramblers Way clothing?
What about your Ramblers Way clothing gives you the most satisfaction?
Where would you buy replacements if Ramblers Way was no longer available?
How can we improve Ramblers Way clothing for you?
Would you like to receive a follow-up report about what we learned from this survey, and the product directions we're taking as a result? If so, let us know your email address. (This is an Internet-facing document, so we are not importing the results of this field into this document.)

B. The size of the survey
We emailed 444 people and received
64
responses (a
0.14414414414414414
response rate).

C. Responses
The table below is currently filled with
64
actual responses from our first survey.

Table of All Responses
6
Search
How would you feel if you no longer had your Ramblers Way clothing to wear?
What type of people do you think are best served by Ramblers Way clothing?
What about your Ramblers Way clothing gives you the most satisfaction?
Where would you buy replacements if Ramblers Way was no longer available?
How can we improve Ramblers Way clothing for you?
1
Somewhat Disappointed
People who want quality wool clothing that doesn't just look like it belongs on the hiking trail
That it looks and feels more elegant than some wool shirts.
Probably Unbound Merino or maybe Wool & Prince
Fit and sizing more consistent. Also, maybe doing a bit of a blend, say 80/20 with primarily wool and maybe nylon or polyester or tencel and the blend fabric
2
Very Disappointed
Those who want natural fabrics made in America.
the wool used. It is very difficult to find wool clothing.
I don't know.
More summer clothing in linen.
3
Very Disappointed
Environmentally conscious. Plus wool is good for your natural biome.
It’s USA made. USA wool.
I don’t know. I may buy fabric and try to learn to sew. I’m not sure.
Your styles for women are too tightly fitted around the stomach. I have stopped buying as the shirts are all to fitted. I also dislike that each of t shirts is a v neck. For a woman that skin is the most shallow and easiest To damage from sun. I bought a couple of men’s instead form you but they don’t fit right in the shoulders. I would be an xl women’s but then the shoulders are big. The waist on my L shirts are too small. The pants are ok in L for some styles. But once washed they shrink. I have L for the one wool sweatshirt and it’s tight. I scored an xl once and it’s great. Because there aren’t many xl, I haven’t looked lately. There aren’t even Many L for me to consider.
4
Very Disappointed
People who understand and appreciate the quality of your clothing. Not just the quality of materials, but the quality of craftsmanship of how and where they are made. People, who, after discovering your company would be loyal customers because we believe in your policies and mission.
The all encompassing quality, style, fit, and versatility of your clothing is what I find most satisfying.
No other company has the variety of style and selection available of USA grown and sewn merino wool clothing products like you do. I REALLY appreciate that much of your merino wool line is 100% merino, rather than blended with synthetics.
PLEASE Keep the wide selection of 100% merino wool, USA MADE options available. That is the reason why I discovered your company. I was searching for USA made merino wool clothing.
5
Somewhat Disappointed
wealthy
thermal properties of wool; support american wool
german and chinese amazon vendors
more crew neck t-shirts and tanks. Turtlenecks and mock turtles. Waist sizes for stout middle aged women (please remember we have more money than young, skinny ones)
6
Very Disappointed
People who care about natural materials, domestic materials and production
That it’s made of natural materials and with domestic materials and labor
No other domestic wool daily clothing available as far as I know. Cotton is another story though. For domestic wool outerwear Weatherwool or Duckworth. Maybe Pendleton for some shirts. Woolly.clothing but not domestically made not domestic wool. Cool new water repellent wool fabric though and wool insulation
I love it overall. Sizing sometimes seems a little off. If you offered some natural dyes and non polyester thread it would be icing on the cake. Sales are great and the only way I can afford it. But maybe it’s not profitable!?
7
Very Disappointed
Authentic, functional, classic, effortless style
Made in the USA
Not sure
Update style
8
Very Disappointed
People who know comfort
Comfort, good looks and warmth
Minus 33, icebreaker
I like to speak to a person in customer service rather than on line. There was a fellow named Chris who helped me out a couple of years ago, great guy. Since then I have had difficulties ordering on line. My credit card on file had either expired or changed and I was never able to rectify the situation. I am wearing a charcoal quarter zip shirt with two holes in it as I type this. It’s the best. I will order right now!
9
Very Disappointed
wool afficionados
quality
ibex
more midweight wool slacks for women; more tops wool in stock
10
Very Disappointed
those that want high quality garments made in the USA
Knowing that the garments support the US textile industry.
On-line from international sources.
On the wool side, organic is not important and in fact can be detrimental to animal health and antibiotics are important to animal husbandry. When people get sick, the take medicine - sheep/wool should be no different. Suggest you to incorporate the new AWA standards (including site visits with suppliers to demonstrate transparency) and use only US grown wool that meets your fiber technical requirements - and if needed, then source international fiber if you can't find a US grown source.
11
Somewhat Disappointed
Folks who value comfort, style and the environment
Knowing that it is organic and made in America
Probably PACT
Consider larger sizes. Nothing makes me crazier than seeing an extra large described as size 16. I wear medium in my LL Bean yoga pants but some extra large from other manufacturers don't come close to fitting.
12
Very Disappointed
People who want great quality and unique wool apparel
Softness, Quality, laundering, uniqueness
Have no idea cause you are the only ones that make Rambouillet wool clothing
Get items back in stock that you don’t have my size in XXL
13
Somewhat Disappointed
A person who likes wool products and likes comfortable clothes
The fact that I can wear wool products made in the USA
Id leave that up to ASI to direct me in the right direction
Have a style that is more traditional
14
Somewhat Disappointed
Those who like well made clothing, but do not wish to support companies that are gouging their customers.
The clothing is well made -- good value for the price.
I do not know.
More choices.
15
Somewhat Disappointed
Your clothing is understandably expensive. It naturally attracts the type of person who is willing to spend more on a single piece of clothing: people who are looking for performance outdoor clothing, and people who want ethically sourced clothing.
They are well made/long lasting. I love that they are made in the USA, from domestically sourced fibers. I enjoy the performance factor of merino. It is worth it to me to spend more on something that is long lasting and ethically sourced even though my income is not high enough to buy it all the time
Wool& produces high quality merino dresses and is expanding into shirts and leggings. It is the only comparable company I know of. You can get merino from Icebreaker, smartwool, or woolx, but their companies don't have the same feel
Your designs could be more simple and utilitarian. You seem to offer a strange mix of office clothing, outdoor clothing and perhaps fashion-y clothing. If I'm going to spend upwards of $100 on something it's not going to be sweatpants. Stick to baselayers, leggings, t shirts and camisoles, and a few dress designs. I would also like to see more colors, and your website really needs help
16
Somewhat Disappointed
The natural feel and less laundry
There are a lot of options
Tagless, less frayed and unattached thread
17
Very Disappointed
I'm purely interested in wool. I tried rambler's way because I think local-chain manufacturing is good for our society. I kept with rambler's way because the quality (feel, durability, and performance) of the product is superior to everything else I've tried, domestic or otherwise. Those two things describe maybe an idealist/perfectionist with very pragmatic goals (I don't want to pay for a fancy brand, I want to pay for amazing quality, and I put a lot of effort into figuring where to get it). Contrast this with my friend who I introduced to merino wool and I told try some icebreaker and some rambler's way. He's in love with the merino; I don't know that he's obsessing over the difference. He also doesn't mind where it is grown and manufactured. Most people I recommend wool to never get past the sticker shock. I buy on sale and I buy sparingly. I would rather buy something twice as good half as often than have the quality and price go down. To me the type of people best served by rambler's way clothing, and I'm really talking about the merino line, are those who can experience it in contrast to whatever else they've tried for staying warm/cool/comfortable and appreciate the improvement to quality-of-life that that brings.
Tactile and climate comfort. Domestic supply chain. Again I'm really talking about the merino line. I strive for, and most days hit, 100% wool for every layer. Before finding and buying any rambler's way, I was already satisfied by how much more comfortable merino is than cotton over the course of a day. What satisfies me about rambler's way's merino is that a) it's sheep-to-sewn here in the country I live in b) it is that bit more comfortable and durable than the competition. To expand on the fabric for a moment, the brands I had previously found kept introducing other fibers - particularly, for example, synthetics into underwear and tshirts. I don't object to genuine advancement; however, every single blend I've tried of wool with a synthetic made the wool worse. Less comfortable, less odor resistant, and somehow despite durability being the biggest cited reason for introducing a synthetic mix, less durable. If there's any blend with synthetic I don't even try it any more. Durability does indeed seem to be a big struggle for merino in general below a certain weight or for underwear, and my lightweight 100% merino items from patagonia and amazon all tended to disintegrate (icebreaker and wool&prince don't do lightweight 100% and even ibex whose quality I liked wasn't quite as light as yours). Your merino, however, somehow, does holds up well. Amazing.
I panic-bought several pairs of your new boxer-brief merino underwear and left them sealed incase you go out of business (or discontinue the style). I don't have enough money at this time to buy a lifetime supply of all your baselayers unfortunately. There is no where to get this stuff. Sure there are a ton of "merino clothing whatever whatever" brands but they are mostly either blends or they disintegrate. I doubt whether most companies can even source good 100% merino any more. I buy used Ibex on ebay since they went out of business but that's pretty much dried up now. Icebreaker is good for midweight merino only. Wool & Prince I love their dress shirts but they don't sell 100% merino base layers. Where would I go? Where can I go? It's crazy. Please stay in business and please continue whatever value system has got you to the product line so far and please keep making base layers 100% from your sheep.
Often an item, even before it's on sale, won't be available in my size (30 waist or really a little under). To have that availability or to be able to backorder would improve things for me. Not all of your tops have been a perfect cut for my shape (male 6' with a long back and 30 waist). On the positive side the length of the tops are good (any shorter and I'd have trouble but I also don't like how crazy long icebreaker's can be. Oldschool ibex is too short). Often the girth of the top, even though I get a small, will be too baggy for my taste (the tshirts I got a couple years ago were baggy, the henley I got this year is great). This I assume is a general conundrum in clothing design. A "slim" option might be nice. A tailoring option or pointing me to local tailors who aren't going to screw up wool would be nice. If the sizing stays like this year then I'm a happy camper.
18
People who prioritize the care of life itself, life in people, animals, ecosystems, and who realize we’re all inextricably interdependent.
That it’s as local from farm to closet as I can find. I love feeling I’m wearing a little bit of my mother country land and people. I feel connected to something good and life-enhancing while wearing your clothing. But, if the clothes were not also top quality, comfortable and beautiful I would not buy them.
I was buying woolen undergarments from reputable danish and German companies who use the best animal and land management practices.
I’m happy with the wool underlayment pieces, but would like more fashionable, figure flattering clothing for women in heavy, medium and light wool options. Native better than organic cotton and hemp blouses, as above, not just t-shirts. I like feminine romantic styles with a little flounce, frills, flowers, etc.
19
Somewhat Disappointed
Outdoors-y people, people who have enough $ to spend for quality fabric that will last, people who are looking for good base layer clothing, people who prefer not to spend a lot of time/energy on maintenance & dry cleaning.
The temperature versatility, non-itchiness, non-smelliness of the light-weight wool. Ideally I wear a "next-to-skin" wool layer (top) all the time, any weather.
Not sure, would do a search.
Make more sizes/colors available online, specifically for the fundamental base layer wool clothing. Not interested in most of the stylish stuff with high price point as often the styling either doesn't suit my taste or the fit is not ideal. Don't charge so much for shipping (though my latest order suggests you've already made that change...?)
20
Very Disappointed
People who like natural fabrics & who are concerned about the environment.
I love the fit, color & comfort of the lightweight wool tee. It's very easy to handwash & lay out to dry.
Possibly Pendleton but prefer Ramblers Way clothing.
I love the lightweight merino tees (larger range of colors, please (and not colors just for blonds or pasty people)! As an older woman, I prefer full rises in pants, more colors in dresses & shirts/tops. I would have purchased the short sleeved wool dress but it only came in black & what appeared to be a pukey green.
21
Very Disappointed
1. outdoor oriented 2. values (enviro) driven 3. wool lovers - your organic is great. Best overall wool quality of the companies I've used. (Merino 33, Ibex (old & new), Smartwool, Woolx, Duckworth, and Icebreaker) 4. Likely over 30 - not sure if Ramblers has figured out its style and fit patterns.
The quality of the wool fabric. LOVE the boxers.
Other companies? Socks = Point6, Underwear=Ibex, t-shirts=Woolx. clothings & shirts=no one owns this space. (If you all close the business - I think the fit & cut has been missing and not convinced that the east coast classic fashion style matches the outdoor oriented people who love it. I've always felt like Rambler's could better emphasize fabric quality, organic, and MUCH more precise fit cut.)
1. Less boxy cut and fit. I don't believe that wool buyers are the same typical overweight American body. Your fitted products are decent but small selection. Several shirts have odd fits and I know several other people who have had this. 3. Drop the old school east coast fashion style. Find something appealing to broader range of Americans - but please, keep it classy, understated, clean. Most of the wool start ups are basic black or icebreaker has piles of neon colors. (Old school Ibex was great in classic and good fit for outdoor/athletic people. Their new stuff lost that. Old Ibex was measurably massively strong followers.)
22
Very Disappointed
Folks looking for sustainable clothing that doesn’t need to be washed frequently, doesn’t stick and has awesome temperature regulating properties.
My Bella blouse is definitely different than the wool stuff available from other companies. I like that it’s a small, responsible company. And washable is a requirement for me, as a busy mom of six kids, I don’t do dry clean.
I am pretty new to wool (8-9months?). Most of what I have is Woolx, with a few pieces each from Ramblers Way, Ridge Merino, Woolovers, and Woolly, with one new dress from Wool&. I am hoping to not need too many replacements once I figure out what works for a smaller wardrobe for me, but mostly these places, I suppose.
I prefer camis with adjustable straps because I use them mostly for layering and it’s more versatile, though the one I bought from you fits perfectly. Also, I tried a wool “slip” and it might be nice for another layer for warmth in winter or sleeping in summer, but I have had to go back to using my synthetic slips to prevent skirts clinging to leggings, except with my Woolx McKenna leggings, which are designed with wool next to the skin and an outer recycled polyester layer that’s slippery (and have awesome pockets). Their athletic seams make them not as good for dressing up. Anyway, so a solution for preventing cling between wool skirts and wool leggings. Also, a simple midi or maxi skirt. I keep considering the wool reversible skirt and putting it in my cart, then taking it out because I feel uncertain. I love the concept of having a reversible one, but unsure about size and how the style will work for me. More pictures on the website (especially including ones of women wearing the stuff, which are included on some items and not others) would be helpful in deciding, I think. I have also frequently considered the velvet trim skirt. The four panel wool skirt is missing the information on whether or not it is washable. I think I understand why the colors work the way they do, that things get dyed in small batches and the same colors don’t necessarily happen twice, but I love the new blue, but don’t care for the indigo as much, but having pieces in both doesn’t necessarily work. I am supposing that New Blue is just an older color and the pieces that are left are just leftover. I’m sad I didn’t find wool sooner. I would have loved to have a dress like the New Blue one available in final sale, but it is only available in XS, which is too small for me, and may have bought all the basics in it (New Blue), leggings, cardigan, long and short sleeve shirts. Some company needs to make a real wool bra. It would be neat if we could buy whatever detergent you recommend to use for washing through your website. Hope this isn’t too much. I have a lot of thoughts. :-)
23
Very Disappointed
everyone especially those I see shivering with the polyester clothing
I feel cozy warm, I love the feel of substantial wool cloth on my skin, and get complements on the green color by everyone
I would have to research that.
you can lower some necklines, I don't like turtlenecks. you can add more colors like orange, or perhaps something muted floral pattern.
24
Somewhat Disappointed
pragmatic
they way it feels and the way it performs.
at your on line store.
make it washable and dryer friendly
25
Very Disappointed
People who are aware of how amazing 100% merino is, and also want elevated style
The softness, the style (so much cuter than the basic leggings and crew necks that other places offer)
There is a store in Denmark and another store in Australia that has some cute women’s merino clothing, but it is not as cute or stylish as Ramblers Way. And I have to pay a big shipping fee and wait a long time
After discovering RW recently, I wanted to order so many items in every color, but inventory was low
26
Very Disappointed
Middle to upper class Americans
The trends and the fit.
Todd Shelton
Offering more slim fit options.
27
Very Disappointed
People who value high quality clothing made in USA of superior components
Comfortable
Don't think one exists. Only made in usa boxers that remain with Ibex no longer making goods here and of lower quality than before restructuring
More everyday line
28
Somewhat Disappointed
The wool quality
Having inventory of the simple styles like lightweight wool t shirts
29
Somewhat Disappointed
Middle to upper income families living on the east coast.
Wool done in a stylish but functional way.
Orvis, Patagonia. If you are considering closing up shop my advice would be to sharpen your focus and target a more clearly defined customer base then reduce the size of your product line to meet the needs of that target audience.
Answered earlier.
30
Somewhat Disappointed
people who value quality clothing made from "real" fabrics and materials and made in the u.s.a. (or canada!)
knowing it is made locally from sustainably (sp.?) sourced materials
from small companies in quebec
i think it's just right
31
Somewhat Disappointed
people who value authentic, traditional, well-sourced things
very high quality
J. Press for clothing: ??? for long-johns, etc.
Aside from basics, it's a little young for me: I like traditional, American styled shirts, pants, and jackets
32
Anyone looking for well made natural wool garments
the fact that it is made of merino wool
I haven't found anyone else that makes wool turtlenecks & moc-turtlenecks
Have more colors available.
33
Somewhat Disappointed
Average Joes" looking for some thing of high quality but without being too flamboyant. Wealthy folks who can afford purchase price and maintenance Someone who wants natural fibers. environmentally conscious, minimalists People interested in well-made, ethically sourced, sustainable clothing They must be afflent and have an appreciation for superior design and quality. They must be knowledgable about high quality natural fibers (esp wool) and have nostagla for the days when clothing was made to higher standards and expected to last. Upper class american who want american made clothing People who live somewhere cold (wool) and appreciate quality Discriminating Affluent; like to buy made in US. I'm not sure, based on the fact that their products seem to try to cover a really wide range, instead of focusing on a few excellent core products. Focus on sustainability. Buy less, wear more. These clothes are too expensive for the average people. The fit for women's are for very thin people. Not average size. The arms are too tight for me Outdoor types due to the wool The price of the clothing seems targeted at middle and upper class People who want quality garments of natural fibers, made here in the US. "Those who are conscious about the fact that they vote with their dollars, and further, those that have the money to afford it. The “look” is more urban/suburban than rugged and athletic, but it is nice that you make wool, American grown and made clothing that is both casual and workplace appropriate
I have a wool jersey in brown. I had been looking unsuccessfully for that color for some time. I also have the hood-scarf which I wore all winter.
I don't think I could find replacements for rhe 2 items I own.
Maybe be a little less conservative in your styling?
34
Not Disappointed
People that need versatile clothing, business to casual, impactful clothing that is affordable
I don’t own any, styles are not attractive and very pricey
Not sure
Reduce cost, more stylish
35
Somewhat Disappointed
Those who appreciate good clothing as well as those that like to support a totally American based business, and all that goes with it.
Soft, breathable fabrics
No idea Don’t close
Many time my size Small is out of stock More blue cool colors
36
Somewhat Disappointed
People that are looking for High Quality pieces, that will last, and want to support american made manufacturing.
the wool aspect because it's sustainable from a manufacturing perspective (and you have great practices) and because it's sustainable from a consumer perspective (I can wear a lot without washing, it lasts a long time, it's versatile)
I bought from Danish Woolen delight, but I really like your tights and haven't found them elsewhere (I wish you had more colors...)
no real ideas
37
Very Disappointed
People on the go, moms, people who need versatile clothing
Well-made. Quality materials. Long lasting. Responsibly sourced. Better for environment. Not fast fashion.
There is nowhere like you! PLEASE DON’T CLOSE. Perhaps you need to market more?
Better photos — have models wearing each garment in each color
38
Very Disappointed
People who spend time outdoors, appreciate well made clothing and good materials, and willing to pay for ethically sourced and made in USA. It's not for everyone, but the vertical is out there. I know many people who would be customers, but have no idea about you. Marketing/Branding seem non-existent.
Take the gaberdine western shirt, it drapes beautifully ,it resisist wrinkles, it is warm but not bulky, great care has been taken to crate a collar that falls attractively. I feel that I am well dressed when I have it on, further, I consider it my high quality, dependable gear. Gear that was once common,but lost to the trend of instant land fill fast fashion.
Ship John, Duckworth, or Filson(maybe)
More photos and video of the products, esp being worn by people who are in motion.
39
Very Disappointed
Active stylish People who like to stay warm in the winter and not wear bulky clothing.
Fabric quality and manufacture origin
Camber or American Giant
Do not get involved in politics
40
Somewhat Disappointed
Healthy budget
Looks good, made in USA
Maybe Icebreaker?
the wool seems to get holes in it easily...
41
Somewhat Disappointed
Young and thin people
Unique
?
A little more affordable
42
Somewhat Disappointed
Made in US; like Pima cotton and merino wool.
Don’t know
Not sure
43
Somewhat Disappointed
Those that value well-constructed, natural fabric, American-made products.
I love wool. Sustainable, humane wool clothing is wonderful.
Kari Traa probably, for first layers, and sweaters from various places, including Etsy, vintage stores, and retailers like Everlane.
Pick a focus! I personally am not interested in dresses and blouses made out of wool. It's not my style, and I don't know people who dress like that. It seems like the clothing is designed for every age group and for none, and from casual to dressy. I think if you focused on key products - undergarments, as well as wool sweaters and pants - it would make a lot more sense to your customers. I don't know who is the ideal shopper. I'm probably not going to buy a sexy wool tank top. If it were going to be for summer, I would be more likely to buy hemp or organic cotton. But if I had a simple wool cami that I could wear as an undershirt during the winter and by itself in the summer, well that's something I'm interested in. Also, it's important that the garments hold up over time, since it is likely that people who care about non-mulesed sheep are also in the know about the fact that slower fashion is key to reducing waste, and having more products that are longer lasting is more important than having lots of products that fall apart.
44
Very Disappointed
people who want natural biodegradable low impact made in the USA clothing
Quality, durability
Woolx, Woolly Clothing
Availability
45
Not Disappointed
Rich people from Martha’s Vineyard and Greenwich ct.
Not happy with the fit.
Same places I have to shop now.
Your clothing is not for everyone
46
Somewhat Disappointed
People who want quality clothes and people who care for the environment.
Fine quality wool
Smartwool
The sizing is a bit off
47
Somewhat Disappointed
Mainers, local-sourced committed customers, clients who care about sustainable vendors, and those who contribute to the ME economy and employ ME citizens.
Local sources and manufacturing
Triple Aught Design
More functional clothing for active lifestyles, some clothing like the wool Carver was frustratingly tight at the waist and reduced mobility and tightness around shoulder despite what the measurements said.
48
Somewhat Disappointed
People who like well-constructed American made goods. Also, people who need not shop in a retail establishment, but are adequately served by the internet.
I love wool clothing. I love even more that it's made here in the US.
There are other wool clothing manufacturers out there, but none that I know of that are made in the US.
More colors in basics, such as long or short sleeve shirts.
49
Somewhat Disappointed
Those who are conscious about the fact that they vote with their dollars, and further, those that have the money to afford it. The “look” is more urban/suburban than rugged and athletic, but it is nice that you make wool, American grown and made clothing that is both casual and workplace appropriate
Made in America of American wool— that is more important than the organic designation, to me. The farmers to the company
Duckworth (though their blends are less wool than I would prefer), American Giant (if they continue their wool products, though some, but I think not all, of their wool is imported— first wool jersey shirt I bought was from them), Pendleton (only some things made in the US though), and try other small companies, though most are not made here...also secondhand online
Would love to have reviews on the website or, alternatively, sizing specs on items. What is the difference in sizing between fitted and relaxed? What is the length of that skirt, as I am short? The hardest is knowing sizing, because I tend to be between sizes, and neither shipping nor returns are free. I would have placed other orders if I had the comfort that I could easily (and without extra cost penalty) change for the correct size, or if I had comfort that X or Y would fit. I wish I knew about you when I visited Portland because I would have at least tried things on so as to have an idea! Also, keep the wool in the US. Plenty of other companies use NZ wool.
50
Very Disappointed
People that need versatile clothing, business to casual, impactful clothing that is affordable
Natural fibers, affordable, durable, made in U.S.
Secondhand clothing sites
Have a few classic, signature pieces that are always affordable without the gimmicky discounts
51
Somewhat Disappointed
Those who appreciate good clothing as well as those that like to support a totally American based business, and all that goes with it.
The temperature regulating abilities, as well as the durability (I am still wearing my joggers from several years back).
I would try to find a company totally based in the USA (Duckworth) , or an American based one with good standards (Ridge merino)
Have adjustable straps on your cami's and slips! Show more photos of the front and back of the clothing on live models, list measurements of the clothing especially for dresses or tunics (length is important to a vertically challenged person) and let actual buyers leave feedback - that often helps me decide a size. Consistently listing whether a garment is slim fit, regular fit or oversized is also helpful.
52
Very Disappointed
People that are looking for High Quality pieces, that will last, and want to support american made manufacturing.
Made in USA with American materials
Would seek other American made brands that source their materials from the USA
Simple, Timeless Designs. Basic pieces that can be worn daily. Made in USA with American made materials.
53
Somewhat Disappointed
People on the go, moms, people who need versatile clothing
Wool content, other natural fibers, made in usa
Woolx, ibex, icebreaker, wool&
Make items for more diverse body types, better pics/views of items & fit descriptions, love the things made from scraps
54
Very Disappointed
People who spend time outdoors, appreciate well made clothing and good materials, and willing to pay for ethically sourced and made in USA. It's not for everyone, but the vertical is out there. I know many people who would be customers, but have no idea about you. Marketing/Branding seem non-existent.
The ethically sourced materials, made in USA, and and well made clothing. Also, yes, a company that is small and independent (I think).
Filson. Ibex. Bill’s Khakis. Patagonia.Taylor Stitch. Pendleton.
Freshen up some of the styles. Take a look at some of the startup made in USA companies like Taylor Stitch,Grown and Sewn, etc. You can do it!
55
Active stylish People who like to stay warm in the winter and not wear bulky clothing.
It’s warmth and thin fiber 😊
Don’t know 😢
Make it less expensive and we know that would be hard to do. More variety of colors.
56
Not Disappointed
Healthy budget
N/A
N/A
57
Somewhat Disappointed
Young and thin people
I like that it’s local and good quality
??
I am on the chunky side, so I look for figure flattering clothing
58
Very Disappointed
The comfort of the next to skin line.
REI?
Continue doing what you are doing
59
Very Disappointed
Those that value well-constructed, natural fabric, American-made products.
American made (and usually grown) wool
Other American manufacturers focused on wool products.
60
people who want natural biodegradable low impact made in the USA clothing
That is is made from 100percent wool or cotton
I have no idea
offer the next to skin garments in the different weights so depending on use or metabolism or season a person could pick. offer the 8 ounce wool underwear you offered in the beginning. Nice, thick and warm (the kind you could "wash" in the indirect sun)
61
Somewhat Disappointed
Rich people from Martha’s Vineyard and Greenwich ct.
It’s made in the USA of wool.
I wouldn’t.
Who is running your design team? It seems old and stodgy.
62
Very Disappointed
People who want quality clothes and people who care for the environment.
Good and beautiful material like wool, cotton and silk.
I don’t know.
Keep using nice natural fibers. The dress style could be improved.
63
Somewhat Disappointed
Mainers, local-sourced committed customers, clients who care about sustainable vendors, and those who contribute to the ME economy and employ ME citizens.
I like its feel, I like its composition/content and its value - it wears like iron, but feels like the soft wool from the sheep that provides it.
It would take some searching.
I would say don’t change anything for me.
64
Somewhat Disappointed
People who like well-constructed American made goods. Also, people who need not shop in a retail establishment, but are adequately served by the internet.
The fact that they are made in the USA.
Likely O’Connell’s from Buffalo, Filson from Seattle, or J. Press from NYC.
I would like the Polo shirts to be a little bit less deconstructed, otherwise I enjoy the clothing as currently presented.
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