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3 Ways to Incorporate Analytics into your Team Hub with Mixpanel
3 Ways to Incorporate Analytics in your Team Hub
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Product Requirements

Benchmark your next release by including analytics in your PRD.
Align your team around the problem your product will solve. Including a Mixpanel Board that tracks KPI performance centers your team around the core problem and provides an initial benchmark.
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Team

Who is working on this product? Tag the team members who will be working with you in this section.
PM: @mention the person
Design: @mention the person
Engineering: @mention the person
Go-to-market: @mention the person

Problem

What need are you trying to solve? Why is it important to our users and our business? What insights lead you to believe this is a problem?

Problem overview

After signing up for our product, users don’t have an easy way to find resources that grow their knowledge of using our platform. This leads to eventual frustration and churn within 30 days of sign up.

Target audience

Our target audience for these improvements are product managers.
Secondary audiences include operations roles.

Evidence

Product X fails to effectively retain users, 30 days post signup
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Solution

How are you solving this problem? Help the team imagine the possibilities and sense the scope.
Our hypothesis is that our existing onboarding flow does not educate users on the capabilities of Product X, which leads to a lack of investment in the first 30 days and eventual churn.
We’ll solve this by incorporating programmatic product walk-thrus, surfacing product-led education resources, and introducing human-led support at the right moment. The below diagram overviews what this may look like.

Key features


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Decision log

Asked by
Question
Status
Decision
Decided On
1
Lola Tseudonym
What color should we make the logo?
Decided
Of the options, green is the closest to our branding.
3/9/2023
2
Felix Marlin
When should we launch?
Decided
After reviewing all options, we should launch next Thursday.
3/29/2023
3
Buck Dubois
Who is our target audience?
Discussing
​
There are no rows in this table
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Goals

What does success look like? The goal of the product should connect back to the metrics displayed in your Mixpanel board under the Problem section.
Goal
Measure
Details
Proposed?
1
Increase 30 days post signup retention by 15% in the first 3 months
A/B test where 10% of new signups do not see the new onboarding
Quantifies improved onboarding experience
2
Improve page performance by 10%
Render time relative to Q4 average
Decrease loading speeds for a better user experience
There are no rows in this table
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Core Features

What are you building? Provide an organized list (or table) of features—or even embed any design exploration in this section.

Figma Prototype Embed
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Thoughts / Questions
0
Done
Questions
Author
Reaction
1
I don’t think we are considering the user here.
John Scrugham
1
2
What happens if our competitor designs the same thing?
Maria Marquis
1
There are no rows in this table
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