Edit the venue name into a more casual name like "Partner's" instead of "Partner's II Pizza". Remove "Brewing" "Co.", "Company", "Sports Bar" and other generic names. Doing this will make the cold email feel warmer.
Avoid using stop words: Free, dollar signs, emojis,
Minimize the number of links & images: 2-3 links including the unsubscribe link.
Don't make the email about you: Hi, my name is Mike from TriviaLAB.
Ask them questions. Are you looking to add trivia back in?
Keep the email short. 2-4 sentences: Mobile friendly
Simple and clear CTA at the end.
Warm up the lead on social media.
Include Social Proof. "TriviaLAB works with 50 breweries in the southeast."
Never say "just following up". Provide value instead.