Call Flow
1. Introduction & Rapport Building (1-2 minutes)
Goal: Set a positive tone and establish rapport quickly without spending too much time on small talk. "Hi, this is [Your Name] from Puzzle Buzz. How are you today?" "I know you're busy, so I’ll get right to the point—thanks for taking the time to chat." 2. Quick Recap (1 minute)
Goal: Recap your previous conversation, demonstrating that you're organized and value their time. "Just to quickly recap from our last conversation, I shared a bit about Puzzle Buzz—our unique puzzle events designed to attract customers and boost revenue for venues like yours." 3. Transition to Puzzle Buzz Pitch (2-3 minutes)
Goal: Provide a concise, compelling pitch that highlights Puzzle Buzz's success, format, and potential benefits to the brewery. Key Details to Emphasize: The success of your previous events (BrewDog Atlanta with 19 teams, 76 people). Event format (2-hour puzzle-solving competition, $35/team, $100 cash prize). Opportunity for a 12-week tournament. "Puzzle Buzz is gaining momentum. At our last event in Atlanta, we had 19 teams, which brought 76 people into the venue. It was a big hit, and the brewery saw increased foot traffic and sales." "Our events are 2-hour, team-based puzzle competitions. Teams of up to 4 people solve a 500-piece puzzle, competing for a $100 cash prize. The team gets to keep their puzzle, and we handle everything from organizing to promotions." "We start with a one-off event, but if it goes well, we can easily transition into a regular event or even a tournament that runs over several weeks." 4. Venue-Specific Benefits (2-3 minutes)
Goal: Address the specific advantages for their venue, based on your previous research or their specific needs. Size of tables and space requirements. Solutions for lighting (e.g., clip lights) and table limitations (e.g., yoga mats). "From the pictures I’ve seen, your venue looks like it could be a perfect fit for Puzzle Buzz. We typically need tables that can comfortably seat 4 people with space for the puzzle. If needed, we can bring clip-on lights and even yoga mats to level out uneven surfaces." "Based on your venue’s size, we can customize the event to fit your space, maximizing participation without overcrowding." 5. Addressing Potential Concerns (2-3 minutes)
Goal: Proactively address common objections, showing flexibility and willingness to accommodate the brewery’s needs. Potential Concerns & Responses: "We’ve designed Puzzle Buzz to be very venue-friendly. Rather than a flat fee, we charge $15 per team, so you only pay for what we deliver. The event almost always brings in more than enough to cover that cost." "We run targeted ad campaigns—like our last event where we spent just $210 on Instagram ads and sold out with 19 teams. We handle ticket sales through Eventbrite, so you don’t have to worry about promotion or logistics." 6. Closing the Deal (2-3 minutes)
Goal: Solidify a commitment for a one-off event, or open the door for a follow-up to discuss details further. "To start, we’d love to host a one-off event at your venue. How does a Thursday evening sound, or do you have a specific date in mind?" "Once we lock in a date, we’ll create graphics for promotion, set up ticket sales, and handle everything from puzzle prep to hosting the event." "If you love it—and we think you will—we can talk about hosting more events or even a weekly tournament. Either way, we’re confident your customers will enjoy the experience." 7. Follow-Up & Next Steps (1 minute)
Goal: End the call with clear next steps, ensuring they feel comfortable with the process. "I’ll send over some details by email, including potential dates and a brief overview of what we discussed." "Once we’re confirmed, we’ll take care of the rest, and you’ll have a unique event that draws in new customers." Key Details to Highlight:
Puzzle Buzz Success Stories: BrewDog event with 19 teams and 76 attendees. Future events planned in other cities (Austin, Denver, Chicago, etc.). Event Structure & Benefits to the Venue: 2-hour puzzle-solving competition. Teams pay $35 to participate, and the venue pays only $15 per team. Opportunity to host one-off events or a weekly tournament, bringing repeat business. Venue-Specific Adjustments: Custom solutions for table size, lighting, and uneven surfaces. Flexible setup with local hosts, like Christy in Austin. Minimal Risk for the Venue: Ad spend managed by you, and payment is only based on the number of teams that show up. Puzzle Buzz handles all event logistics, from ticket sales to day-of-event hosting. Improvements Over Last Call:
Stay focused on the core pitch: Last call had several tangents. Keep this one focused on what Puzzle Buzz offers and how it benefits the brewery. Address venue-specific concerns upfront: Be prepared with solutions for lighting, tables, and costs. Move towards a commitment earlier: Avoid waiting until the end to ask for a date commitment. By following this more structured plan, you'll present Puzzle Buzz as a professional, well-organized opportunity that can deliver real value to the brewery while keeping the conversation concise and to the point.
Pitch