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Print + Digital New Offering 2025

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Here are the details.

At our national magazine conference this year I was jacked up to see how much results the big magazines were getting for their advertisers with this Multi-Media print+digital package.
At the time we didn't hit our min spend with The Trade Desk to be able to provide this for our local clients at this rate.
Now that we have enough clients on the digital side and hit the spending threshold we can offer this programmatic targeting ad package at a price that would make sense to our local clients and for us to even do it.
This is a huge win and makes a ton of sense.

info

This is where a quote can go.

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How it works:

Advertiser runs 6 or 12 issues of Print.
Either Full Page or 1/3 page.
For 25% more cost we can provide them double the ad views to our readers.These ads are served to them when and where they visit websites and apps in the designated ad spots. (Called programmatic advertising)

Example:

Client picks 12 issues Full Page at Fargo Inc rate of $1,550/mo
We then design their ad into 5 different ad sizes
Then we upload the ad set into Trade Desk
We take our Hand Picked Audience that we target for our readership and upload to Trade Desk
The ads then run in conjunction in the month with the print ads
The client now has the reader see their ad on print, the digital edition of the print magazine, and on websites and apps all month long.

Also Included:

For 12 months, we include 4 advertising creative changes we produce
We pass along price breaks longer-term contracts since
Better monthly rate and waived onboarding
6 Month includes 2 creative changes
$495 onboarding

Urgency:

There are only so many ads we can serve that follow along the audiences for each magazine. Think about it how many ads can 10,000 qualified people see in a month?
This means for each magazine we are probably at a 4-5 advertiser max.
This is why I want you to educate your client list first which are most of the clients who have done the most for us.

Restrictions and DIscussions:

What if someone submits their own creative? This is ok - we can get them ad specs and not charge them for additional creative work.
Creative Change Cadence: Ideally we would like a max of 4 ad changes per year.
We are open to monthly or more. But we would want to ensure the client understands how this works and ensure we can fulfill their needs.
What if someone wants to pick more of a specific list in our list? The more invested a client is with us the more resources we can invest in them. The answer is this: On a case-by-case basis we have the ability to go custom. We can widdle lists down to ultra targeted. We can expand lists to other targets as well. This will be somethign that will be negotiated but should be doable and manageable.
For advertisers who want to reach outside of the list. For instance they like our audience but also have an idea audience they would like to target outside of our audience. Example: Target Accounting Firms - they would reach all of them in fargo through our audience. But we could add views to all accounting firm decision makers through out the whole state.
There would be a set up fee and a charge per thousand views. Our team would send the list and let the client decide how much budget they want to spend.

Expanding Digital

Some clients may want to do more than 30,000 or do Digital Target separately
We do this for over 50 clients right now
We would set up a meeting, gather their audience goals, then submit a plan that would show them the different ways we can target them.

Specifics:

We use The Trade Desk one of the global leaders in serving ads like this.
The ads are being served not only on prime websites and apps but their algorithm ensures that people do NOT get ANNOYED with your ads that can diminish your brand.
Results I learned from Chicago Magazine Publisher
"Advertisers still value aligning their messaging with local and regional publication because it's content people can't find anywhere else. The challenge is advertisers are struggling with justifying only print plus digital editions. They still value it but if we had a way to help them add more digital for a great price they really have been happy.
We know from the direct mail world and catalogs that overlaying addressable programmatic geofencing with direct mail printed pieces the audience engagement is 4x.
And direct mail is booming!
We have seen more than that with our advertisers.
Many of our advertisers now see advertising in print with digital included more aligned with a cheaper more effective direct mail strategy. Where people are not just throwing a magazine out.

More thoughts:

If an advertiser has budget and plans to run print, tv, billboard or more traditional methods. This now becomes a much better play vs how you advertised with magazines in the past.

DETAILS
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Town & Country Credit Union_RFP_2025 Ag and Business Campaign (1).pdf
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