About Me
Great products are built by great teams. For over a decade, I've helped startups find product/market fit and scale-ups unify experiences that drive growth. My approach combines experienced people leadership with a forward-thinking vision of design and digital strategy, leveraging cutting-edge GenAI tools for research, rapid prototyping, and design.
I love using my wealth of experience and knowledge about software development to help tackle challenging problems, rapidly learn new domains, and foster high-performing teams to create outstanding products through clear communication, mentorship, and direct engagement.
Mike is an amazing person with a truly unique and diverse skill set. He cared tremendously about the product and completely took the burden of the “product” off my shoulders and onto his. He commands respect from all team members through thoughtfulness, execution, and compassion. Simply put, he is a rockstar.
— Brad Kotansky, CEO Onist Technologies Specialized Skills
0-1 product design & development B2C & B2B SaaS Experience Marketplace Design & Development Headless Platforms (CMS and Commerce) Stakeholder Management & Consulting Experience Performance Management & Team Development GenAI product development Expert in Figma & Design Systems Service Design & Blueprinting Lean & Agile Software Delivery
Work Experience
Fog Solutions
is on a mission to help companies harness the transformative power of Data & AI to create clarity, drive trust, and empower transformation. They focus on large and complex business applications in Finance, Insurance, and Healthcare. I joined to continue to grow and experiment with the evolving GenAI product development process and gain even more hands-on experience designing and building GenAI-powered applications at scale. Principal AI Product Designer: March 2025-Present
Leading Adoption of GenAI Tools in Product Design: Introduced new work processes and tooling to improve the speed and efficiency of product development. This involved using GenAI coding tools like and, more recently, , to experiment with how these new tools can streamline, enhance, and alter the design-to-development process. Design at Scale: The company experienced challenges maintaining a high level of UX/UI polish across multiple teams and projects. In order to solve this I introduced the use of ShadCN as a baseline design system to ensure all products were built to high standards and in a way that was easy for teams to build with regardless of the project. This required education and coaching on ShadCN and Tailwind best practices applied to Figma and has already resulted in multiple new projects that not only are delivered on time but have great visual design and smooth user experiences. Website Redesign and Branding: As part of my early onboarding I convinced the executive team to allow me to not only lead the redesign the company’s website and elevate the brand but to deliver it with a small internal team versus hiring an independent agency to do the work. This resulted in an exciting new website launch on a modern tech stack using and Nextjs in May that was a 10x better reflection of the company's cutting-edge work and growing ambition. Reputable Health
Reputable Health is an AI-powered research platform on a mission to redefine the future of wellness with a foundation of trust, transparency, and actionable insights. I joined for a short contract to help improve the company’s brand, website and app onboarding and tracking flow. I was able to do a lot of great work in a short period of time – setting the company on track for future success and scale.
Principal Product & Design Lead: Jan. 2025-Feb. 2025 (Contract)
Mobile App Redesign: Redesigned the onboarding flow and key interactions used to track participation in clinical trial studies. Scalable Design System: introduced the use of ShadCN and a Figma Design System to speed up the design and development of new features allowing me to redesign the entire mobile app in less than a month. GenAI Prototying: Restructured my design process to integrated GenAI coding tools like and to rapidly test and iterate on new products and features. It has changed my workflow dramatically and I continue to evolve my capabilities with these tools. Since these tools often leverage ShadCN by default and I have experience coding I was able to make very powerful and feature-rich applications that allowed the team to validate new ideas in days instead of weeks or months while keeping the development team focused on building the mission critical mobile app. Website & Brand Redesign: Lead the redesigned the brand, positioning copy, and website in 7 days. Aligned leadership team on the articulation of the brand and completely redesigned key pages for the company’s site to reflect the new direction and elevate the brand for prospective clients and trial participants. Relaunched the website 7 days later which was used to update investors on the company’s new focus and approach. Rangle.io
is an industry-leading front-end consultancy focused on designing and building digital customer experiences for global enterprises and fast-growing startups. I returned to Rangle in November 2021 as a Principal Digital Strategist to hone my skills in developing winning digital strategies for pre-sales and post-sales product development. I worked extensively on complex strategy development for large-scale Design Systems, Headless CMS and Commerce platforms, Digital Marketplace Development, and New Product Development. In 2023, I was promoted to SVP of Product & Design to lead and grow a team of 5 product managers and 10 designers, with the goal of improving our product design and delivery practice. In this role I also promoted and managed a director level designer and product manager to help scale the team and provide growth paths for managers and individual contributors.
Another key aspect of this position was leading some of the more challenging client projects to ensure success which I’ve highlighted below.
SVP of Product & Design: Nov. 2023 - Jan. 2025
I have always pushed to experiment with new tools that help improve the design and development process. I was proud to lead the certification of Rangle as one of six official Figma Service Partners. This helped elevate Rangle’s status in the design community and brought in new leads for business development. I created thought leadership pieces including: Led the strategy, design, and development of a GenAI focused proof-of-concept for Nike called Nike Kit. The concept was centered on the idea that GenAI could be used to give highly personalized shopping experiences at scale and give every athlete the same level of support afforded to professional athletes, who have a full team of people managing their clothing, equipment, food, and training. We were able to go from idea to client demo in less than a month Principal, Digital Strategy: Nov. 2021 - Nov. 2023
I led the strategy, design, and development of a matching marketplace that simplifies the moving process for users while connecting them with trusted service providers. Our goal was to address the pain points that people typically face during a move—stress, complexity, and lack of trust and transparency. With a mobile-first approach, we ensured that the marketplace was accessible and easy to use, providing a frictionless experience that ultimately empowers people to move with confidence. Over the first 30-days, the site had a conversion rate of 12% worked with sales and marketing to create winning pitches and strategy for clients including winning deals for Storage Vault, Honda, Pvolve, and Abercrombie & Fitch and more. I’m comfortable working in multiple industries promoting modern product, design and development practices including, Headless Platforms (CMS and Commerce), Design Systems, and Online Marketplaces.
Mike's thought leadership on product and design cross-cuts user experience and interface with the software delivery process to achieve the best results. He was always able to communicate clearly and in an engaging manner whether presenting his concepts to high-level project stakeholders or simply having a one-on-one conversation. It would be a fantastic opportunity to work with him again.
— Igor Kamenetsky, Group Technical Director Rangle
THE LNK
Product Strategy & Design: Oct. 2021 - Present
is a global e-commerce platform built to help emerging brands from around the world find, sell, and deliver to a worldwide customer base without the hassles of international taxes, duties, and logistics. I have helped advise on strategy, brand, and hands on product/platform design across complex and interconnected user journeys.
This work helped the company go from idea, to MVP launch, and now scaling the platform with seed funding secured in 2023. In 2023 THE LNK was able to raise a My Pain Sensei
was a mobile chronic pain management app and program designed to help people suffering from chronic pain, make meaningful improvements in their quality of life.
I worked with the CEO to define a new product strategy, redesign the app, and create a digital chronic pain management program using a lean product development process. I also hired key design and development talent need to fill in critical gaps on the existing team. In just over a year, we were able to redesign and pivot the product, find product/market fit, and take the company through to a ... Led the product and design functions while managing the engineering team for eight months until we were able to hire a dedicated head of engineering. Led the development of an innovative virtual pain management program from zero to launch in less than two months. We were able to decrease the pain impact experienced by chronic pain patients by 40-60% and dramatically improve other measurable aspects of their wellness and productivity. Managed a remote customer support employee to ensure the entire service design experience maintained a high level of quality. Redesigned the My Pain Sensei branding and rewrote all marketing copy to reflect a more contemporary look and feel that would appeal to the target audience and differentiate us in the market. Responsible for directly sourcing and hiring key engineering talent and growing the team to three engineers all working remotely, with some team members being outsourced contractors in the Ukraine. Case Study: My Pain Sensei Onist Technologies
VP Product Feb. 2018 – Aug. 2018
was a Fintech startup aiming to build a solution for high-net-worth individuals by creating a collaborative platform to bring the benefits of a family office to the masses. I was hired to replace the VP of Product and help turn the company and find product/market fit after years of struggling to do so effectively. Pivoted the product positioning and business model from a D2C subscription service to a B2B Platform focused on financial service firms looking for digital solutions to improve client interactions and retention. Led and executed a strategy to improve the visual design and UX of the application to reflect the market needs. Shifted the product strategy from a freemium direct-to-consumer model to a B2B model targeted at independent financial advisors, acquiring our first paying clients and growing MRR revenue. Aggressively scaled back large team size across all functions to increase runway while improving company culture and maintaining high output. Helped to break down the division between product, design, and engineering, which led to a more effective, enjoyable, and collaborative work environment. Head of UX & Product Design: Jan. 2017 - Jan. 2018
Product Design Lead: Mar 2014 – Dec 2016
I was instrumental in defining the early company culture and the role of product design within a rapidly growing agile consultancy. I grew the design team to 15 people in just over three years, led and advocated for the practice of collaborative cross-functional product teams, and was instrumental in helping the company grow to over 160 people and $25 million in annual revenue.
Directly responsible for hiring over 20 designers. Importantly, developed a hiring process to remove bias from interview evaluations including a standardized evaluation rubric, ensuring job descriptions were written in a non-biased language, and maintaining a diverse evaluation panel in gender, race, and seniority level. This led to one of the only company functions that achieved and maintained a 50/50 gender split. Led the development and implementation of the process, which dramatically improved initial client engagement, team alignment, and project success. Worked with software delivery directors to staff projects correctly and help unblock project teams. Worked with sales and client services to scope, pitch, and present to clients for new business, positioning our design services as an essential resource to increase project revenue. Provided thought leadership in the space of design and innovation through writing, mentoring, teaching, and conference talks. Worked as part of the executive management team to define and execute company strategy as we evolved from a 13-person dev shop into a 150+ person digital transformation consultancy. Created and implemented a complete redesign of the company’s branding and marketing collateral, including advertisements, conference banners, pitch decks, and corporate identity. Certifications
Mixpanel Analytics Mastery Courses Certificate: January 2021
Part-time Instructor
George Brown College Continuing Education - Intro to Web Design and Development: Sept. 2017 - Nov. 2018
Taught 30 students the necessary skills to design and develop a website from scratch.
Miami Ad School - UX Bootcamp - Intro to UX: April 2018
Led a full-day bootcamp for 12 students about the history of user experience design and how they could learn to apply its principles to their work.
Education
Niagara College, Post-Graduate Diploma, Interactive Multi-media 2004-2005
Brock University, Honours BA, Fine Arts 1998-2003
