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Brand identity
Website content needs
Content Needs
Page
Module
Type
Description
Owner
Requires Creative Brief?
Status
Dimensions/Word Count
Submitted copy
Image
Canvas
Homepage
3
Hero Text/Tagline
Copy
Snappy statement written on hero image
Mike
Pending
Open
Hero image
Image
Large homepage hero image
Marketing
Pending
Open
Production timeline
Image
‘How this works’ visualization similar to what The Kit has
Marketing
Pending
Open
Sustainability
4
Summary
Copy
About Us / Sustainability summary blurb (~4 sentences)
Mike
Pending
Open
Summary
Image
Small image to complement About Us / Sustainability blurb
Mike
Pending
Open
Benefits
Image
Single image for each text block (3 total)
Pending
Open
Production timeline
Image
Copy/paste from homepage (see above)
Pending
Open
Start Selling
1
Contact form
Copy
Brief statement pitching the marketplace for creators
Pending
Open
Site-wide
2
Banner text header carousel
Copy
Call-outs on free shipping, sustainability, assortment
Pending
Open
Start selling footer
Copy
Brief statement pitching marketplace for creator
Pending
Open
Collection Pages
2
Individual brand pages
Copy
Brand blurb for eachbrand landing page
Pending
Open
Individual brand pages
Image
Brand hero image for each brand landing page
Pending
Open
PDP
1
PDP text
Template copy that can be used for all brands re: quality and sustainability
Pending
Open
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