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Marketplace Launch Workplan - Ventanas
Launch countdown
Initial goal-setting
Upcoming deadlines
Launch Workplan
Business model
Product
Supply tracker
Marketing
Brand identity
Ecom operations
Finance
Marketplace Playbook [WIP]
Open questions
Notes
Site design & development
Recruiting
Performance Reviews
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Upcoming deadlines


View of Initial plan
3
Time horizon
Component of plan
Sub-component
Workstream
Owner
Deadline
Status
Notes
Days before launch
This week
Pre-launch
23
Strategy
4
Establish brand identity
1
Place orders to print labels as trim in advance of launch
Thara Espinal
3/7/2024
Pending
Open
14
Develop marketing strategy
2
Set up socials
Alissa Corera
2/5/2024
In progress
Open
45
Develop draft paid strategy
LG
Lia Golden
2/20/2024
Finalizing
Open
30
Dominicans in Paris
1
Finalize Collection products & PDP content
Estefani Campos
3/6/2024
Finalizing
Open
15
Build initial supply
4
ONE platform readiness
1
Track new
User Stories for next phase of Marketplaces
⁠
as you see ideas for improvement
MB
Mike Blank
3/6/2024
Pending
Open
15
Amplify partners
2
Execute Terms of Service / other Agreements with launch sellers
Thara Espinal
2/20/2024
Pending
Open
30
Finalize each individual brand page assets
Estefani Campos
2/20/2024
Pending
Open
30
Styles readiness
1
Confirm labels!
Estefani Campos
3/1/2024
Finalizing
Open
20
Operations
15
Corporate & finance
1
Establish Looker dashboard for brand by brand EOM accounting reporting
Noor Shaikh
3/16/2024
Pending
Open
5
Build website
3
⁠
Google Analytics Setup
⁠
Noor Shaikh
2/10/2024
Pending
Open
40
Finalize
Merchandising the site
⁠
Estefani Campos
3/6/2024
Pending
Open
15
Website is go-live ready
Zoe Wollman
3/11/2024
Pending
Open
10
Logistics & fulfilment
6
Source packaging
Kerry Steib
3/1/2024
Pending
Open
20
Confirm new packaging / process gets added to fulfilment operation
MB
Mike Blank
2/20/2024
Pending
Open
30
Set up UPS account
MB
Mike Blank
2/20/2024
Pending
Open
30
Confirm shipping cost for local deliveries
MB
Mike Blank
3/1/2024
Pending
Open
20
⁠
Returns set-up
⁠
MB
Mike Blank
3/1/2024
In progress
Open
20
UPS return shipping account and tracking set-up
Liz Gallagher
3/11/2024
In progress
Open
10
Other e-commerce fundamentals
5
Establish customer service operation & set up Zendesk
MB
Mike Blank
2/20/2024
Pending
Open
30
⁠
Site legals
⁠
, customized for DR
MB
Mike Blank
2/20/2024
Pending
Open
30
Establish
Return policy
⁠
MB
Mike Blank
2/20/2024
Pending
Open
30
Set up Klaviyo
Maddie Barbera
3/1/2024
Pending
Open
20
Set up reporting & analytics
Noor Shaikh
3/1/2024
Pending
Open
20
Post-launch
9
Strategy
1
Develop business model
1
Finalize 12-month plan
MB
Mike Blank
4/5/2024
Pending
Open
-15
Build initial supply
1
Amplify partners
1
Finalize onboarding flow
MB
Mike Blank
2/25/2024
Pending
Open
25
Build long-term supply
7
Develop enterprise brand partners
3
Develop initial big brand partner leads list
Estefani Campos
3/21/2024
Pending
Open
0
Develop big brand partner sales materials
Estefani Campos
3/21/2024
Pending
Open
0
Begin formal outreach to big brand partner leads
Estefani Campos
3/26/2024
Pending
Open
-5
Develop influencer partnerships
4
Develop
Influencer partner lead list
⁠
Estefani Campos
3/6/2024
​
Open
15
Finalize influencer partner economics
Estefani Campos
3/6/2024
​
Open
15
Develop influencer partner sales materials
Estefani Campos
3/21/2024
​
Open
0
Begin formal outreach to influencer partner leads
Estefani Campos
3/26/2024
​
Open
-5
⁠


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