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3/21/2024
159 days 12 hrs 24 mins 23 secs ago
Initial plan
Time horizon
Component of plan
Sub-component
Workstream
Owner
Deadline
Status
Notes
Days before launch
Pre-launch
73
Strategy
24
Develop business model
5
mails
2/5/2024
Completed
Open
45
Draft / finalize Terms of Service for sellers (beneficial terms for Amplify participants)
2/20/2024
Completed
Open
30
Open
Establish brand identity
7
Decide on name for marketplace
1/21/2024
Completed
Open
60
Submit Creative Briefs for logo and key messages
2/5/2024
Completed
Open
45
Finalize logo
2/10/2024
Completed
Open
40
Decide on label strategy!
2/10/2024
Completed
Open
40
Place orders to print labels as trim in advance of launch
3/7/2024
Pending
Open
14
Develop marketing strategy
7
2/5/2024
Completed
Open
45
Set up socials
2/5/2024
In progress
Open
45
Develop draft paid strategy
2/20/2024
Finalizing
Open
30
Submit Creative Briefs for launch campaign assets
2/25/2024
Completed
Open
25
Formalize initial marketing calendar
3/1/2024
Completed
Open
20
Dominicans in Paris
5
Decide on page layout
2/10/2024
Completed
Open
40
Submit Creative Briefs
2/15/2024
Completed
Open
35
Finalize creative assets
3/1/2024
Completed
Open
20
Finalize Collection products & PDP content
3/6/2024
Finalizing
Open
15
Launch page
3/11/2024
Completed
Open
10
Build initial supply
14
ONE platform readiness
5
1/31/2024
Completed
Open
50
2/5/2024
Completed
Open
45
Confirm that COGs are correct in system
3/6/2024
Completed
Open
15
3/6/2024
Pending
Open
15
Amplify partners
4
Execute Terms of Service / other Agreements with launch sellers
2/20/2024
Pending
Open
30
Provide training and how-to manuals for sellers
3/1/2024
Completed
Open
20
Define Brand page requirements
2/10/2024
Completed
Open
40
Finalize each individual brand page assets
2/20/2024
Pending
Open
30
Styles readiness
5
Define specs/requirements for eCom
2/10/2024
Completed
Open
40
Confirm launch image assets strategy (photography or Illustrator, 3D rendering??)
2/5/2024
Completed
Open
45
Generate image assets
2/20/2024
Completed
Open
30
Confirm PDP pricing, copy, tags, etc.
3/1/2024
Completed
Open
20
Confirm labels!
3/1/2024
Finalizing
Open
20
Operations
35
Administrative
3
Copy GTM Workplan Template, customize and assign roles
1/21/2024
Completed
Open
60
Create Slack channel
1/21/2024
Completed
Open
60
Create Box folder
1/21/2024
Completed
Open
60
Corporate & finance
6
Determine entity strategy & set up
2/5/2024
Completed
Open
45
Determine banking strategy & set up
2/10/2024
Completed
Open
40
Finalize brand accounting & payments processes
2/20/2024
Completed
Open
30
Establish Looker dashboard for brand by brand EOM accounting reporting
3/16/2024
Pending
Open
5
Build website
13
Decide on, purchase and set up domain name
1/26/2024
Completed
Open
55
Google Group set-up
1/31/2024
Completed
Open
50
Submit Creative Brief for site
1/31/2024
Completed
Open
50
Finalize Shopify theme & specs/page
2/5/2024
Completed
Open
45
Set up Shopify instance
2/5/2024
Completed
Open
45
Customize ‘Coming Soon’ page (in advance of Dominicans in Paris launch)
3/1/2024
Completed
Open
20
Website is go-live ready
3/11/2024
Pending
Open
10
Logistics & fulfilment
7
Confirm packaging strategy
2/15/2024
Completed
Open
35
Source packaging
3/1/2024
Pending
Open
20
Confirm new packaging / process gets added to fulfilment operation
2/20/2024
Pending
Open
30
Set up UPS account
2/20/2024
Pending
Open
30
Confirm shipping cost for local deliveries
3/1/2024
Pending
Open
20
UPS return shipping account and tracking set-up
3/11/2024
In progress
Open
10
Other e-commerce fundamentals
6
Assess existing resources & get internal commitments
1/31/2024
Completed
Open
50
Establish customer service operation & set up Zendesk
2/20/2024
Pending
Open
30
Set up Klaviyo
3/1/2024
Pending
Open
20
Set up reporting & analytics
3/1/2024
Pending
Open
20
Post-launch
9
Strategy
1
Develop business model
1
Finalize 12-month plan
4/5/2024
Pending
Open
-15
Build initial supply
1
Amplify partners
1
Finalize onboarding flow
2/25/2024
Pending
Open
25
Build long-term supply
7
Develop enterprise brand partners
3
Develop initial big brand partner leads list
3/21/2024
Pending
Open
0
Develop big brand partner sales materials
3/21/2024
Pending
Open
0
Begin formal outreach to big brand partner leads
3/26/2024
Pending
Open
-5
Develop influencer partnerships
4
Finalize influencer partner economics
3/6/2024
Open
15
Develop influencer partner sales materials
3/21/2024
Open
0
Begin formal outreach to influencer partner leads
3/26/2024
Open
-5
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