7. References
7. References

As with hiring, vendor reference-checking is an art.

As with hiring, vendor reference-checking is an art.

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We recommend doing extensive due diligence to make sure you understand the true customer experience. In particular:

Request references from customers that are similar to your company in size and approach

Look for “backdoor” references via LinkedIn

Find customers that have left the vendor

Find customers that moved to the vendor from other solutions

Write in your reference checks on the vendors you listed in

4. Vendor Research⁠

Vendor reference checks

Vendor reference checks

Vendor Name

Website

Who Added

Reference checker

Reference Checks

HubSpot Service Hub

Found some good references on LInkedIn

Gainsight

All customers said the company was great

ChurnZero

Only one customer left the vendor in last year

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7. References7. References