2025 Growth Culture: Play To Win

PRIORITIZING GROWTH OVER SIMPLY ACHIEVING IMMEDIATE RESULTS

Q1 Playbook

Empower. Innovate. Transform. Together

In 2025 our goals are big - and they require a different mindset, workstyle, and culture.

In 2025 we are playing to win, not just playing to play.

So what does it take to be a play to win culture?

We must all be disciplined, be driven, be dynamic, and be daring.

BE DISCIPLINED

Win the day - everyday

Sharpening your focus

Align our purpose

Own your excellence

BE DYNAMIC

Be adaptable; Drive change

Collaborate fearlessly

Communicate openly and often

Demonstrate gravitas

BE DRIVEN

Accelerate your impact

Execute together

Learning is power

BE DARING

Take calculated risks

Embrace challenges

Failure is a learning opportunity

Be Disciplined

Discipline in your habits, mindset, and behaviors to win the day - everyday

Sharpening your focus on where you can add impact and value

Align our purpose to the success of our teams and our mission of the organization

Own your excellence by embracing your unique strengths - owning your actions, decisions, & outcomes

Win the day - EVERY day

Show up, ready, and prepared to take on your day - on time, with a plan

Regularly ask yourself - what is most important right now

Focus your time, skills, energy and efforts towards the areas of most impact

Reflect daily on whether you won the day or not

Establish metrics to demonstrate and validate success

Sharpen your FOCUS

As we grow - not everyone can be involved in every decision, reflect on where you can focus to add impact and value

What are you good at - how does that add value?

We cannot be worried about what everyone else is doing, but instead be accountable to ourselves

Focus on what you can control

Align to your PURPOSE

What is your why? Why do you show up and do what you do everyday, as part of the CCR Technologies team?

How does this align to our goals as a company?

Reflect on your purpose regularly - checking in and realigning

Be Driven

Accelerate your impact and boldly pursue where you can add impact

Execute together with people across the organization - and be driven to find new partners within the org

Knowledge is not power, learning is power - be driven in the pursuit of continuous learning

Accelerate your IMPACT

Propose new ideas - whether it is an improvement on a process in place, or something new

Volunteer for challenging projects - showcase your skills and abilities and how they can help us achieve our goals

Solve problems proactively - don’t wait to be asked or for someone else to notice an issue.

Take responsibility for the entire lifecycle of your work, by following through on commitments

Address issues directly as they come up within a team or on a project

Measure your impact - track your outcomes and contributions

Execute TOGETHER

Build cross-functional relationships across the org by spending time with others outside of your team

Ask what others are passionate about, and about their skills

Share knowledge inside - and outside of your team, increasing the knowledge base of the entire organization

Offer help and support - teamwork has to be a daily habit of every member of the CCR Team

Ask yourself and your team - are these efforts aligned with our strategic goals? Is this the best place to be spending our time?

Deliver on your promises

Learning is POWER

With information easily accessible - knowledge is no longer power, but the ability to learn and apply new information is power

Upskill yourself - continuously take in new information, and consider how you can apply it to your work and role

Mentor or Be Mentored - sharing knowledge with others

Validate and vet your sources when researching new information

Stay up to date on professional and industry trends by following newsletters, industry leaders, or thought leaders

Make time for learning

Be Dynamic

Be adaptable and drive change - there are multiple paths to achieving our future, together

Collaborate fearlessly, every single day, and valuing diversity of thought, skills, and perspectives

Communicate openly and often with your teams, partners, and stakeholders

Balance confidence, authenticity & emotional intelligence - demonstrate gravitas

Be Adaptable - DRIVE Change

Look at ways to improve and optimize your workflows Brainstorm regularly - our first ideas are rarely our best, brainstorm with others and gain outside perspective

Be resilient to adversity, being prepared to handle setbacks

Take swift action to reassess when needed to find alternatives to maintain momentum

Collaborate FEARLESSLY

Contribute openly and confidently

Create inclusive spaces where ideas can be shared

Embrace vulnerability by asking questions without hesitation, and sharing ideas freely

Acknowledge your weaknesses, encouraging vulnerability

Maintain trust with transparency, follow through, and by giving trust to others

Communicate Openly & OFTEN

Utilize regular check-ins, both face to face & digital

Discuss progress, challenges, and insights

Ask for feedback

Clarify expectations and goals of a project or task

Be transparent in your work progress with others

Take ownership and accountability of reviewing company wide and team communications

Demonstrate Gravitas

Balance confidence and arrogance by being authentic

Practice self-control and patience

Earn respect through your actions

Guide and influence others by making suggestions, and respecting the viewpoints and ideas of others

Remain calm and maintain perspective when things do not go as expected

Be Daring

Openness and willingness to take calculated risks and embrace challenges

Advocate for and champion the mindset that failure is a learning opportunity

Take CALCULATED Risks

Use data in making decisions

Identify potential outcomes - both good and bad

Evaluate the urgency of the decision and risk

Evaluate the potential impact of a risk - by understanding the takes, how it aligns to our goals, and its long-term impact

Seek advice and perspective from others - be collaborative in your decision making

Be prepared for discomfort - taking risks involves stepping outside of our comfort zone

Communicate your reasons clearly

Be open to and seek feedback

Embrace CHALLENGES

Be solution-oriented by finding and suggesting solutions instead of dwelling on a problem

Consider the long term - balance short term challenges with long term impact

Follow through on your commitments

Provide support and perspective when you are able to

Remain calm when faced with a challenge - offering a balanced outlook of the situation

Consider the opportunities of a challenge and how it can have positive impacts long term

Remain resilient

Failure is a Learning OPPORTUNITY

Be accountable to your outcomes - being open about success and mistakes

Accept responsibility and demonstrate what you have learned

Share your learnings from mistakes with others

Ask for feedback and reflect on your outcomes, daily

Respond to feedback and suggestions with humility

Be transparent by sharing progress, challenges, and outcomes

Share outcomes freely

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