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Robert Yang
Strategic Advisor | Founder of Mettle
Building the mental side of sport through human-first, AI-native systems.
What I Do
Most youth sports organizations lack a scalable, science-backed system for training the mental side of the game.
I help them build one — using AI-native infrastructure and coach-in-the-loop models that retain the human element.
I help coaches, youth orgs, and sport performance leaders build scalable systems for the mental side of the game — systems that honor the human relationship, while embracing the intelligence and reach of AI.
As founder of Mettle, I’m evolving a coach-in-the-loop model that combines evidence-based mindset frameworks with AI-native tools. It’s not about replacing coaches. It’s about helping them scale presence, clarity, and care — even when they’re not in the room.
Core Services
Mental Performance System Evaluation
75 minutes — $500
A focused strategy session to evaluate and evolve your mental performance workflows. We’ll map your current systems, identify leverage points, and build a plan rooted in clarity, care, and scale.
AI Readiness Sprint (1-Day Intensive)
A strategic deep dive into how your organization can integrate AI tools — without losing the human edge. We’ll explore how coach-in-the-loop workflows can extend trust and consistency, not just automation.
Modernizing Your Mental Performance System (3-Session Arc)
Together, we’ll rework your approach to mindset support — using the Mettle Model to guide your assessments, coach development, nudges, and athlete experience.
Fractional Retainer Advisory
Ongoing strategic partnership to help you shape and refine your coaching infrastructure. Ideal for leaders who want a thought partner while they build — async and live support included.
Custom pricing based on scope.
My Lens: AI With a Human Core
Too many teams adopt tech that erodes connection. I help you build systems that amplify the human moments that matter most.
My work is grounded in the belief that:
Areas of Expertise
Area
Value You Bring
Area
Value You Bring
AI for Coaches & Orgs
Design workflows that extend your human impact — without sacrificing trust or nuance.
Mental Performance Systems
Use the Mettle Model to build scalable mindset training systems from the inside out.
Assessment + Data Strategy
Turn subjective mental signals into real insight and action.
Product-Market Fit for Experts
Help sport psychs and performance experts scale their IP into products that resonate.
AI-Native Product Coaching
Advise startups and orgs building athlete-facing tools grounded in care, not just code.
There are no rows in this table
About Me
Robert Yang is the founder of Mettle — a company building AI-native tools to support the mental side of sport at scale. With 30+ years of experience across architecture, game design, and human development, Robert brings a creative and systems-driven lens to sport psychology and coaching.
He’s known for helping performance leaders turn scattered insight into elegant, scalable infrastructure — always with the human side in mind.
How to Work With Me
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