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The 3 Hour (Remote) Brand Sprint
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Welcome!

Today we're deciding on our brand values.
Your brand is the core promise of your product. Branding is one of the ways you express your brand, but your logo and name are not the brand. We're also going to touch a bit on positioning. Positioning defines your competition, your unique value, who your ideal customer is and the market you intend to win.

Today we're going to make a series of decisions together. Those decisions will help drive us forward—making the same thing, for the same people, for the same reason.

Remember that people make decisions because of the way they feel. Today's decisions will help us understand and control how people feel about our company.

(To that end, the “Decider” role exists within this exercise to make final choices or break ties. This has to be one person, and it’s usually the CEO.)

Agenda
Sprint Date:
Thu, Apr 22, 2021
Total sprint time:
3 hrs
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Exercise
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Sprint Team
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Search
LT
Lola Tseudonym
Decider
BD
Buck Dubois
Moderator
PR
Polly Rose
Participant
FM
Felix Marlin
Participant
AD
Adam Davis
Participant
MM
Maria Marquis
Participant

Roles
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👉 Let’s start with the










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