Examples of Great Customer Engagement

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Customer Engagement Examples

Have you received an engaging personalized email, experienced a great product flow, or taken action from a push notification? Share below ⬇️

Melanie Heyside

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View By Lifecycle Stage

Why has this doc been created?

Every day we are inundated with messages (good and bad) from products we use, newsletters we’ve subscribed to, or ones we can’t seem to unsubscribe from! Great marketing is everywhere, and as we continue to evolve our lifecycle marketing strategy, it helps to be inspired from the best.

How to use this doc:

Take a screenshot(s) or video of the communication that you have received

Review the questions below ⬇️

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SUBMIT INSPO

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OR.....

If you’re just curious 🧐 → check out examples

by channel⁠

or

by lifecycle stage⁠

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Questions included in the form

1️⃣ What kind of communication are you sharing?

👩‍💻 Desktop / Website

📧 Email

📱 Mobile (In-App or Push Notification)

👋 Human

2️⃣ Do you know which lifecycle stage the example is from?

Search

Stage

Brief Description

1

👋 Onboarding

Usually sent within first 1-7 days

2

💍 Engagement

Strategies to get you to return back to the product

3

❤️ Retention

Strategies to show continued value of the product (e.g., weekly stats report, monthly newsletter)

4

💰Monetization / Billing

Anything related to payments, trials, etc.

5

😊 Feedback / Loyalty

Strategies to share feedback or get you to share product with others!

6

☠️ Resurrection

Strategies to bring churned customers back

7

❓ Not sure...?

No worries...we’ll figure it out!

There are no rows in this table

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