What is this?
What problem is this solving?
How do we know this is a real problem and worth solving?
Who are we building for + what’s their desired progress?
Roughly, what does this look like in the product?
How can we de-risk this?
Test plan? Measurement or dashboard?
How do we know if we’ve solved this problem?
What are the default next steps if this change succeeds vs fails?
When does it ship and what are the milestones?
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