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Simple writeup

TL;DR

What is this?

Problem

What problem is this solving?

Evidence

How do we know this is a real problem and worth solving?

Scenarios

Who are we building for + what’s their desired progress?

User journey

Roughly, what does this look like in the product?

How can we de-risk this?

Test plan? Measurement or dashboard?

Success criteria

How do we know if we’ve solved this problem?

Possible iterations

What are the default next steps if this change succeeds vs fails?

Milestones

When does it ship and what are the milestones?

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