TL;DR
What is this?
Problem
What problem is this solving?
Evidence
How do we know this is a real problem and worth solving?
Scenarios
Who are we building for + what’s their desired progress?
User journey
Roughly, what does this look like in the product?
How can we de-risk this?
Test plan? Measurement or dashboard?
Success criteria
How do we know if we’ve solved this problem?
Possible iterations
What are the default next steps if this change succeeds vs fails?
Milestones
When does it ship and what are the milestones?