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Benchmark: Userflow


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Understanding the user flows of your competitors, Jasper.ai and AdsCreative.ai, will help us identify their strengths and weaknesses and find opportunities to differentiate Genna. Here’s an overview of the typical user flows for creating social media posts, SEO-optimized text, and short social media videos using AI from these competitors

Jasper.ai

Jasper focus on
1. Sign Up / Login
Users create an account or log in using existing credentials.
New users may go through an onboarding process that highlights key features.
2. Dashboard Access
After logging in, users are taken to a dashboard where they can choose the type of content they want to create (e.g., social media posts, blog articles, videos).
3. Content Creation
Select Template/Content Type:
Users select the type of content they want to create from a list of templates (e.g., Facebook post, Instagram caption, blog post, video script).
Provide Input:
Users provide context or input for the AI to work with. This can include keywords, target audience, tone, and specific details about the content.
Generate Content:
The AI generates content based on the input provided. Users can see the generated content and make adjustments if needed.
4. Content Review and Edit
Users review the generated content.
They can make edits directly within the platform using a built-in editor.
5. Optimization (SEO, Tone, etc.)
For SEO-optimized text, users may have tools to check keyword usage, readability, and other SEO factors.
Users can adjust the tone, length, and other aspects of the content.
6. Save and Export
Once satisfied with the content, users can save their work.
They can export the content in various formats or directly publish to social media platforms if integration is available.
7. Analytics and Feedback
Some platforms offer analytics to track the performance of the created content.
Users can provide feedback on the AI-generated content to help improve future results.

AdsCreative.ai

1. Sign Up / Login
Users create an account or log in using existing credentials.
New users might go through an onboarding process that highlights the platform's features.
2. Dashboard Access
Users land on a dashboard that shows different content creation options (e.g., social media ads, video ads, banners).
3. Content Creation
Select Ad Format/Content Type:
Users choose the type of ad or content they want to create.
Provide Input:
Users fill in details such as product information, target audience, and any specific messaging they want to include.
Generate Content:
The AI generates multiple variations of the ad or content. Users can review these variations.
4. Customize and Edit
Users can customize the generated content using an editor. This might include changing text, images, and other elements.
Some platforms provide tools to adjust the design and layout.
5. Optimize for Platforms
Users can tailor the content for different social media platforms, ensuring it meets the specifications and best practices for each platform.
This may involve resizing images, adjusting text length, and ensuring video formats are compatible.
6. Save and Export
Once the content is finalized, users can save their work.
They can export the content in the required formats or directly publish to ad platforms if integration is available.
7. Analytics and Feedback
Users can track the performance of their ads through analytics tools provided by the platform.
They can also provide feedback on the AI-generated content to help improve future outputs.


Key Differences and Commonalities

Commonalities:
AI-Driven Content Creation: Both platforms use AI to generate content based on user input.
Customization and Editing: Users can customize and edit the generated content.
SEO and Optimization Tools: Tools are provided to optimize content for SEO or platform-specific requirements.
Export and Publishing: Users can export content in various formats or directly publish to social media/ad platforms.
User Feedback: Feedback mechanisms are in place to improve AI performance.
Differences:
Content Focus: Jasper.ai has a broader focus, including long-form content like blog posts and video scripts, while AdsCreative.ai is more specialized in creating ad creatives.
User Interface: The UI/UX and specific workflow steps may differ, with each platform having unique design and navigation features.

Implementing These Insights for Genna

Seamless Onboarding: Ensure a smooth onboarding process to introduce users to Genna’s capabilities.
Intuitive Dashboard: Design a user-friendly dashboard that clearly outlines different content creation options.
Efficient Input Collection: Simplify the process of gathering user input to generate accurate and relevant AI content.
Robust Editor: Provide a powerful editor for users to customize and refine their content.
Platform Optimization: Include tools to optimize content for various platforms and ensure compatibility.
Easy Export and Integration: Facilitate easy export of content and integrate with major social media and ad platforms for direct publishing.
Performance Analytics: Offer analytics to track content performance and gather user feedback to continually improve AI outputs.


Meeting Takeaways:

All user input is error"

Flow:
Onboarding/Setup: Strategy (4 Questions: objetive, audience, tone of voice)
Schedule plan: Timeline first > send reminders > busy? postpone >
Content for scheduling: Social media
Create a bank of own images

Communication strategies: For dummies-first
Persona: Not too smart, don't have the time to do themselves or money to pay someone
Idea: ask less, and give more


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