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Word Farm Adventure - Campaign Brief
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Word Farm Adventure - Campaign Brief

Publishing date:
April 16-19th, 2021
Content submission for approval:
7 days before the publishing date
You should submit the unlisted video here in

We are very excited to collaborate with your channel for this activity. Please talk about the features that you are the most excited about and that you feel will resonate with your audience well. Be as authentic as possible (please no negative comments). We love to work with people who love our product, and we believe this campaign can be successful only if your recommendations are sincere.

Set-up

Before recording a video, please install the game and play a little to get familiar with it.

Examples of a good integration video:
Please note she used the old name of the game:
“Word Farm Scapes”
,
which is outdated, and the new name is
“Word Farm Adventure”

Creative assets
(Logos, artwork, pre-recorded footage. These are usually files living in google folders that are linked to the campaign. They contain audio or graphical assets that the creator can use):


Key talking points that needs to be covered:


It’s a new kind of a Word Puzzle Game
: You solve word puzzles, word finding challenges, word scrabble missions, to build and renovate your farm, then to rescue the animals in it.
5 stars rated
: The game is rated 5 stars in the Google Play Store and Apple App Store

Strong CTA
: For this campaign, we have a strong direction to drive downloads. Please encourage people to download the game through the link in description.
Example :
Install Word Farm Adventure for Free ✅
🐕🐈 and start rescuing the farm with your word puzzle skills!

Other talking points that need to be covered, you need to cover at least 3 of them, but if all the 5 can be covered that would be fantastic:


Many locations
:
We have many locations and missions in the game and the mysterious story of the farm just gets better the more you progress! You’ll never get enough
Play vs others
:
If you’ll be good you could play vs others in a one-of-its-kind word puzzle match!
Design the game with your style
:
You choose how to design the farm, county fair, farmhouse, and more amazing locations! Make it beautiful!
Daily rewards
:
Come back daily to claim your rewards! New rewards and challenges every day!
Boosters
:
Don’t forget to use boosters that’d help you solve super-challenging puzzles and progress in the game.

Requirements & restrictions (You must follow these points)


The partnership should be an integration video of at least 1 minutes.
You can use your own gameplay or use the one we provided in this brief
Tracking link needs to be above the fold, first sentence in the description.
“Download
Word Farm Adventure”
4. Include one of the “Download link in the description” clips in your integration video and in the comment below the video. Pin the comment with the link.
5. Appear on camera (in frame or in other way) for some of the talking points, if you usually appear on camera.
6. Be sure there’s no YouTube ad during this integration. Be sure there’s no other video sponsor for this episode.
7. Be enthusiastic with the talking point. Remember, it's contagious and would result in your viewers giving the game a chance and contributing to a sucrecordingcessful campaign.





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