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Redecor Reels June

Content Brief for IG

Instagram ReelsCampaign:
Download the Redecor app and get familiar with it.
Redecor introduces different design challenges every day. Try the different challenges and decide what to share with your audience.
Guide your audience through how to use the app and how to create a design.
While playing you may also advise and give tips to your audience of how to create a balance by using different colors, textures and patterns in order to create an aesthetically pleasing interior.
Remember to show your final design!

Previous content examples

Content requirements
Instagram Reels 25s video promoting Redecor
Show the app (minimum 8 seconds). For example screencast, greenscreen or record your screen, etc. Click around and show features. Use mix of voiceover/showcasing the app
Persuade your viewers to check link in bio and DL the game
Include personal tracking link in bio for min. 48 hours

We believe you are highly creative creators, so feel free to use your own creativity in showing the app : )

Talking points
Tell your audience why you like Redecor. Some examples:
Like to get better at design
Want to see how different colors and materials would work together in a space
Want to de-stress
Want to compete with other people in home design challenges
Great way to stay creative

Best practice guidelines
Use the "Tag Business Partner" option in the "Advanced Settings" on the IG story to tag "@redecorgame" and use #redecorgame in the caption
Toggle on the “allow Business Partner to Promote” button to give Redecor an access to promote your story
Include the link in bio for 48 hours
Audio Call to Action: Persuade your viewers to swipe up or check the link in Bio and download the app
Visual Call to Action: Include Swipe up to at least the first and last story frame
Highlight the stories for 1 week or more if possible
Please refrain from needless bad-mouthing of the content and advertiser but be honest and constructive with any criticism you may have

Deadline to submit the content for review is by the end of day on Thursday June 10th, 2021.
The posting date is Saturday June 19th, 2021 at 9am-12pm PST
Submit Here:

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