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Martin Beck

Marketing and Communications Executive || martnbeck@gmail.com || 714-615-3109

A seasoned marketing and communications professional with more than 30 years experience across a variety of higher education, newspaper and internet roles, including print, web and live video production, social media, SEO, community and comment management. Disciplined and organized project manager. Former social media reporter for a leading digital marketing publication with expertise in organic and paid social on major platforms, including Facebook, Twitter, LinkedIn and Snapchat.
Experience
Soka University
of America

Executive Director, Strategic Marketing and Communications
Oct 2019–Current
Leading marketing, branding and communications strategy to solidify Soka University of America’s place among world-leading liberal arts institutions. Managing a 10-person team of higher education professionals illustrating campus life with photography and videography, digital and print campaigns aimed at prospective students and their families; engaging social media accounts; a vibrant website, online course catalog and intranet site; campus tours; and news articles about Soka’s unique academic community.

Claremont McKenna College

Web Content Developer / Feb 2016–Sep 2019
Managed development and strategic planning for the digital properties of the liberal arts college. Provided consultation and guidance about user experience, web design and development, social media, search engine optimization and other forms of digital communication for CMC’s academic, programmatic and administrative departments. Among my accomplishments and responsibilities:
Managed a redesign of the CMC faculty profile, directory and academic program pages on CMC.edu, improving the appearance and functionality of these high-impact, high-traffic areas of the site.
Co-managed and implemented the college’s ADA compliance plan, training more than 40 campus web editors to create compliant online and PDF content, and continuing to monitor and enforce compliance.
Maintained the code base and modules for the CMC’s Drupal website, using the Git version-tracking workflow, and the college’s dozen WordPress installations.
Led the migration of CMC's research institute sites to a WordPress multisite network.
Third Door Media
Social Media Reporter / Feb 2014–Dec 2015
Covered the social media industry, reporting news from Facebook, Twitter, Instagram, Snapchat, Pinterest and more, for Marketing Land, sister site of Search Engine Land, and a leading source of news about the digital marketing industry.
Los Angeles Times
Reader Engagement Editor / 1989–2014
Directed social media strategy and training for the 500-person newsroom, producing live online video and text events and managing the comment moderation team for latimes.com. Under my guidance, Facebook followers increased by 20 times and Twitter followers seven-fold. I worked with the web team to integrate online and print workflows, bridging the gaps between the print and web CMSs. Previous positions at the newspaper included staff writer, copy editor, technology editor and web deputy editor.
Education
Master of Arts in Journalism
University of Missouri, Columbia
Columbia, Mo.
Bachelor of Arts Political Science
Bachelor or Arts, Economics
University of California, Irvine
Irvine, Ca.

Skills
Drupal, Word Press, Google Analytics, SEO strategy, social media management, ADA compliance, HTML/CSS, Git, Photoshop
Hobbies
Tennis, Golf, Running, Pickling, Gardening,
Bread making


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