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Word Farm Adventure - July 2021
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Word Farm Adventure - July 2021

Basic Info

Deliverable:
Integration video of at least 60 seconds
Placement:
The integration must start during the first 20% of the video
Content publishing window:
July 23-31st
If you would like to have different date (from the publishing window) than offered automatically, suggest it via chat

Timeline

After accepting the deal
Start working on your content
Before recording a video, please install the game and play a little to get familiar with it
DL for submitting the content for review at least 7 days before publishing date
Send your unlisted content for review via the
and wait for approval before publishing it
Before publishing date
Wait for approval from Matchmade via chat
If you get any requests to change something, do those changes and resubmit the content for review and wait for approval before publishing
You will receive your personal tracking link from us
You can also find your personal campaign specific tracking link from your campaign page on Matchmade platform
Publishing date
If the content is approved, you are good to publish on agreed publishing date
2-5 days after publishing date
We check that the video is live and everything is as agreed
We initiate the payout for the deal
You will receive an email notification advising how to fill in your payment details or alternatively how to send us an invoice
After you have filled your payment info
Payout will be made within 14 days

Hard requirements

= Things you must do / show / tell

Personal tracking link at the top of the description
Personal tracking link in the first pinned comment
Cover all 3 KEY talking points
Cover at least 3 of the other talking points
Word Farm must be the only sponsor in the video, be sure there’s no YouTube ad during this integration
Appear on camera (in frame or in other way) for some of the talking points, if you usually appear on camera.
You can use your own gameplay or use the one we provided in this brief
Be enthusiastic with the talking points. Remember, it's contagious and would result in your viewers giving the game a chance and contributing to a successful campaign.

Key talking points

You must cover all of these

It’s a new kind of a Word Puzzle Game
You solve word puzzles, word finding challenges, word scrabble missions, to build and renovate your farm, then to rescue the animals in it.
Pick & include one of these
viral concepts
in the video
Challenge a family member or a friend to compete with you on the video
Pick a level between 20-100 and ask your audience to help you beating that level and sharing the solution with you in the comments
Strong CTA
: For this campaign, we have a strong direction to drive downloads. Please encourage people to download the game through the link in description
Example: “
Download Word Farm Adventure for Free ✅ [your personal tracking link] 🐕🐈 and start rescuing the farm with your word puzzle skills!”


Other talking points

You need to cover at least 3 of these, but if all the 5 can be covered that would be fantastic:

Many locations:
We have many locations and missions in the game and the mysterious story of the farm just gets better the more you progress! You’ll never get enough
Play vs others:
If you’ll be good you could play vs others in a one-of-its-kind word puzzle match!
Design the game with your style:
You choose how to design the farm, county fair, farmhouse, and more amazing locations! Make it beautiful!
Daily rewards:
Come back daily to claim your rewards! New rewards and challenges every day!
Boosters:
Don’t forget to use boosters that’d help you solve super-challenging puzzles and progress in the game

Materials

Creative assets:
Logos, artwork, pre-recorded footage
Example of a good integration video:
Please note she used the old name of the game
“Word Farm Scapes”
,
which is outdated. The new name is
“Word Farm Adventure”
Personal tracking link is provided to you via the chat closer to the publishing date
You can also find your personal campaign specific tracking link from your campaign page on Matchmade platform

Always remember

If you have any questions, don’t hesitate to ask them via chat
If there are any problems, delays or anything that might affect to you staying in the schedule, please let us know about it as soon as possible
In video, please refrain from needless bad-mouthing of the content and advertiser but be honest and constructive with any criticism you may have
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