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Kyrö - creator brief

Basic Info

Like many great ideas (and half of the Finnish population), the idea for the Kyrö Distillery Company was conceived in a sauna by a group of friends with a shared love of rye whisky. Stills were first heated up in 2014 and from there the distillery has gone to win several international prizes and we now sell our products in dozens of countries around the world. The Kyrö Distillery Company stands out in the spirit world because its obsession with rye: the distillery works solely with this temperamental and wholesome grain.


Deliverable:
An integration segment which is integrated into your content
Publishing dates:
September/October
Please read more about the Kyrö brand and its founding story from this file:
KDC_BRAND_2020-02-04.pdf
643.7 kB
How to pronounce the Finnish word “Kyrö”
Listen the Finnish pronunciation

Content

There are no specific instructions on what kind of content you should produce, since you are the creator and know your own channel and audience the best. Be creative and do something that
1. feels right to you, and
2. highlights the Kyrö brand and product

Here are some ideas to help to get ideas for the content
a classic reaction video to the
planning a picnic (“pinknik”) with the Kyrö pink gin
cooking with the pink gin (gravlax, chutney, ceviche, etc)
sharing a glass of Kyrö whisky with a friend, in an unusual location (though nothing dangerous!)
(for gardening / outdoor channels) using your own garden bounty to add to Kyrö pink / Kyrö gin cocktails (herbs, flowers, etc …)
If you have another idea that you’d like to do, please do share it with us! Whichever creative you go with, please
mention that your viewers will have a -15% promo code available for their first order in the video description
(we will share the code with you later).

In general, we would like to emphasise that you should not do anything dangerous - i.e., drinking while driving a tractor or scaling a mountain, etc. Anything that would be seen as reckless behaviour under the influence is a no-go, as well as the usual no misogyny, racism, homophobia, etc.

Timeline

After accepting the deal
Start working on your content
We will give you a promo-code which you can use to get the product for free
Please order two bottles of your choice, for example one Whisky and one Pink Gin
DL for submitting the content for review at least 7 days before the publishing date
Send your unlisted content for review via the
and wait for approval before publishing it
Please be on time with this so there is enough room to make any changes if necessary
Before publishing date
Wait for approval from Matchmade via chat
If you get any requests to change something, do those changes and resubmit the content for review and wait for approval before publishing
You will receive your personal tracking link from us
DL Publishing date
If the content is approved, you are good to publish on agreed publishing date
Remember to add the CTA to the description that will be given to you
2-5 days after publishing date
We check that the video is live and everything is as agreed
We initiate the payout for the deal
You will receive an email notification advising how to fill in your payment details or alternatively how to send us an invoice
After you have filled your payment info
Payout will be made within 14 days of the payout t
riggering

Materials

Your personal tracking link and CTA for the video’s description is provided to you via the chat closer to the publishing date
Your audience will also be getting a -15% discount code for the first order they place

Always remember

If you have any questions, don’t hesitate to ask them via chat
If there comes any problems, delays or anything that might affect you staying in the schedule, please let us know about it as soon as possible
In the video, please refrain from needless bad-mouthing of the content and the brand but be honest and constructive with any criticism you may have. Everyone likes humour when it’s done with good taste!
You must be of legal drinking age in order to participate in this campaign
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