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Legal Foundation of Washington

The Goldmark Award Luncheon demonstrated Washington’s immense support of civil legal aid. The event engaged existing donors and social media ads introduced new supporters to your organization.
To continue this momentum of support, the Legal Foundation of Washington needs to nurture relationships with supporters to guide them down the donor value journey, ultimately converting fans into monthly donors.
The Justice League is the Legal Foundation of Washington’s monthly giving program. This recurring donation program allows donors to automatically donate a specific amount to the foundation on a monthly and quarterly basis.

Campaign Strategy Presentation

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Social Media Graphics

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Social Posts

Teaser of Justice League Announcement

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Concept

Teaser of Justice League Announcement

Deliverables

Post - All channels
Story - Facebook

Messaging

Be on the lookout! Rachel Morowitz & Tom Vertetis are going live to announce something exciting at the Legal Foundation and we want you to be a part of it. We’re going live on Wednesday, July 7 at 4 PM to announce it! Tune in for all the details.

Livestream reminder

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Concept:

Justice League Giving Program Announcement

Deliverables:

Live - Facebook
Post - All channels
Story - Facebook

Messaging:

We invite you to join our monthly giving program: the Justice League! The Justice League supports civil legal aid programs that advance justice for communities of color, immigrants, and all who suffer the injustices of poverty and racism. Justice League members are some of our most passionate supporters, generously providing monthly donations to support legal aid.
Learn more here: https://legalfoundation.org/justice/

Justice League program announcement

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Concept:

Live video announcement

Deliverables:

Post - All channels
Story - Facebook

Messaging:

How can you help us make “justice for all” a reality in Washington? Become a member of the Justice League today and advance equity and justice in your community. A monthly gift of $19, $50, or $100 a month can help us fund legal aid for more people who need help this year.
Donate now:
https://bit.ly/lfw-justice
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Introduction to organization & mission


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Concept:

Introduction to LFW & Mission

Deliverables:

Post - All channels
Story - Facebook

Messaging:

In 2020, we helped tens of thousands of families resolve life-changing legal issues and stay safe, healthy, and housed. The Legal Foundation of Washington funds 40 legal aid programs to advance justice for communities of color, immigrants, and all who suffer the injustices of poverty and racism.
But there is still a lot more to be done—and we need your help. Learn how you can join the Justice League and provide funding for families in poverty across Washington State.
Learn more here:
https://legalfoundation.org/justice/
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Problems faced in the legal aid system

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Concept:

Problems faced in the legal aid system

Deliverables:

Post - All channels
Story - Facebook

Messaging:

Only 1 in 4 people in poverty can access legal aid due to a lack of funding for our civil legal aid network.
Unfortunately, the pandemic has worsened an already overburdened civil legal aid system. More and more people are being denied access to justice every single day. If we do not provide funding for civil legal services more people will fall into poverty through job loss, eviction, and economic instability.
Join the Justice League and increase equity and justice in our community.
Donate now: https://legalfoundation.org/justice/

Milestones and impact


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Concept:

Benefits of Justice League Giving Program

Deliverables:

Post - All channels
Story - Facebook

Messaging:

Stand up for equity and justice by supporting legal aid with a monthly donation.
Your donation makes an impact:
Help an abuse survivor find safety for herself and her children.
Defend a family against eviction and avoid homelessness.
Help a senior citizen or veteran access their benefits.
Fight for the rights, wages, and safety of essential workers.
Keep kids out of juvenile detention and on the path to graduation.
Join the Justice League and increase equity and justice in our community.
Donate now: https://legalfoundation.org/justice/

Benefits of program - Merch

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Concept:

Giving Program Promotion & Benefits

Deliverables:

Post - All channels
Story - Facebook
Live - Facebook

Messaging:

Become a Justice League member today and you’ll enjoy:
The knowledge that your donation is put to work immediately.
A monthly newsletter on the impact your dollars are making.
Hassle-free automatic monthly donations from your credit card.
The ability to change or suspend your donations at any time.
The joy of knowing you’re increasing access to justice in your community.

With just $50 a month, you can help us ensure justice is equal and accessible to all. Will you join the Justice League today?
Donate now: https://legalfoundation.org/justice/

Program showcase

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Concept:

Program example

Deliverables:

Post - All channels
Story - Facebook

Messaging:


Before the pandemic, only 25% of low-income families with a civil legal problem could access legal help due to a lack of funding, with people of color disproportionately left out of our legal system.
Now, millions of additional people have fallen into poverty, and requests for aid, particularly around housing and unemployment issues, have skyrocketed for legal aid groups around the U.S.
Join the Justice League and increase equity and justice in our community.
Donate now: https://legalfoundation.org/justice/

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