With your event theme determined, your next step is to bring it to life through copywriting. With every campaign, write an overarching story theme with supplemental talking points. You’ll use these talking points to write your email and social media copy.
Your talking points should address the problem you’re solving, position your organization as the guide to solving this problem, and call your audience to action to join you.
Example:
Problem: The pandemic has skyrocketed housing insecurity and its disproportionately impact on communities of color. Solution: We must step forward, in bold and unified ways Relief: Build equity faster than this pandemic is tearing it down. Call to Action: Register now
Bringing that together, you get a powerful theme description:
This pandemic has skyrocketed housing insecurity and its disproportionate impact on communities of color. The King County housing community needs us all to step forward, in bold and unified ways, to build equity faster than this pandemic is tearing it down. Register now.
Sounds a little better than “sign up for our virtual fundraiser!” doesn’t it?